Middle Child Media proudly introduces its highly anticipated Station ID, set to debut on UST Tiger TV. The fresh and dynamic Station ID highlights the essence of the network’s storytelling prowess while celebrating its flagship programs, ‘Para-Paraan’ and ‘Queen of the Arch’—two shows that continue to captivate the Thomasian audience.
Airing every Friday on UST Tiger TV, Middle Child Media’s latest Station ID embodies its creative vision, showcasing its commitment in producing content that is innovative, relatable, and distinctly Thomasian. Featuring a vibrant montage of ‘Para-Paraan,’ the engaging show that explores student travel hacks, time saving, and commute budget tips, and ‘Queen of the Arch,’ the pageant show that shines a spotlight on inspiring Thomasian women, the Station ID is a testament to Middle Child Media’s dedication to entertain and inform its viewers.
Middle Child Media Station ID Director Alfred Aron Malit.
Driving Creativity: The Jeepney in UST
In a truly rare moment for the University of Santo Tomas, the Station ID brings something unexpected to campus—a jeepney inside the university grounds. This unique addition symbolizes the heart of Filipino culture and Middle Child Media’s dedication to push creative boundaries. The jeepney, a staple of local transportation, represents the journey of every commuter symbolized by the Thomasians in the video, navigating through life with resilience and passion.
Bringing the vision to life was no easy feat. From conceptualization to execution, the production team faced numerous challenges, yet their dedication never wavered.
“Seeing this Station ID come to life has been both exhilarating and surreal. Bringing a jeepney inside UST was a challenge in itself, but it became the heart of our Station ID. Every step of the process, from conceptualizing to recording, was a challenge. But this project reminded me of our purpose: variety, visibility, and vision in the media landscape,” said Jada Shantell Galang, Executive Producer of Middle Child Media’s Station ID.
Beyond just a visual spectacle, the Station ID serves as a deeper reflection of Middle Child Media’s core values and mission.
“This Station ID represents what Middle Child Media stands for. I hope our audience sees not just a production, but a reflection of their stories, their struggles, and their successes in every frame,” Galang continued.
Symbolic Shades: Defining Middle Child Media
Thomasians will also notice the distinct color palette worn by the talents in the Station ID—white, light blue, and yellow—which are the official colors of Middle Child Media for COMMTV. These colors emphasize the brand’s identity: white for creativity and innovation, light blue for clarity and vision, and yellow for energy and passion. Together, they encapsulate Middle Child Media’s mission to deliver vibrant and meaningful content to its audience.
“Creating our Station ID came from within ourselves; it took a combination of creativity, passion, and eagerness to reach the silver lining. It did take a village to make the station ID, and we are happy because the outcome brought a sea of blue and yellow to the whole university. We ensured that our Station ID embodied what Middle Child Media is all about,” said Alfred Aron Malit, Director of Middle Child Media Station ID.
The Station ID will serve as a visual signature of Middle Child Media, reinforcing its brand across all platforms and setting the tone for its exciting lineup of shows. As it makes its way onto UST Tiger TV, students, faculty, and viewers alike can expect a fresh take on Thomasian storytelling—one that reflects creativity, passion, and the pulse of the UST community.