Leading home solutions brand Midea was recognized at the recent 21st Philippine Quill Awards for its campaign, ‘Discover Happiness,’ under the Marketing, Advertising, and Brand Communication category.
Redefining happiness through the simple joys in life, the Discover Happiness campaign sought to bring meaningful experiences to Filipino households by creating smart solutions that bring comfort, connection, and joy into everyday living.
The campaign was brought to life through a video series that featured TV and internet personalities such as Shamcey Supsup-Lee, Patricia Henson, Karen Ibasco, Bea Binene, Kaila Estrada, and Viy Cortez, as well as interior decorator Elle Uy and tech editor Jayvee Fernandez. Each of them has shown that, beyond accomplishments and careers, happiness for them can be achieved through small, joyful moments experienced at home or in life in general.
“We sincerely thank IABC for this recognition. At Midea, we believe that when families have a home appliance partner that brings comfort and convenience, happiness naturally follows. This award inspires us to continue redefining the true value of happiness by creating innovations that help families build memories and enjoy life’s simple moments,” said Anna Marie Alejandro, General Manager of Concepcion Midea Inc., Philippines.
Organized by the International Association of Business Communicators (IABC), the Philippine Quill Awards celebrate the highest Global Standard for outstanding communication programs and skills in the country.
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