
HONOR Philippines continues to redefine the tech experience as it proudly unveiled its latest Experience Store at SM City Puerto Princesa today, bringing cutting-edge technology closer to the Ecotourism Capital of the Philippines. This momentous occasion was marked by the launch of the brand’s newest flagship smartphone, the HONOR Magic7 Pro.
“We are committed to expanding our reach and making HONOR’s cutting-edge technology more accessible to Filipinos across the country. The opening of our SM Puerto Princesa Experience Store reflects our dedication to innovation and service,” said Stephen Cheng, Vice President of HONOR Philippines.
The event drew an enthusiastic crowd of HONOR fans, local media partners, and tech enthusiasts, all eager to witness this milestone. The ribbon-cutting ceremony was graced by esteemed guests, including HONOR Philippines’ Digital Marketing Manager and Content Lead Eason De Guzman, National Sales Director Tom Yuan, Puerto Electronico’s Managing Director Edwin “Eli” Tan Jr., Executive Assistant Jesus “Jess” Canizares, SM City Puerto Princesa’s Assistant Mall Manager Martin Domingo S. De Leon, and HONOR Philippines’ Regional Sales Director for Northern Iloilo Nixon John Iquina.
An Unforgettable Celebration
Guests were treated to an engaging program hosted by Alvin Sia, with interactive games such as the “Guess the Phone Challenge” and “Don’t Touch the Color,” showcasing the innovative features of the HONOR Magic7 Pro and HONOR X9c. Exciting prizes, including cash rewards and exclusive freebies, heightened the energy of the event.
“The opening of our newest Experience Store in SM Puerto Princesa symbolizes our dedication to reaching more Filipinos with our powerful and stylish smart devices,” shared Eason de Guzman during his welcoming remarks.
Innovation meets Tourism Capital
The HONOR Magic7 Pro took center stage, impressing attendees with its groundbreaking AI-powered photography capabilities. Featuring advanced AI technology, the Magic7 Pro delivers stunning, cinema-quality photos and videos in diverse lighting conditions. With its 100x Super Zoom, users can capture intricate details from afar, while its ultra-clear night photography ensures vivid, sharp images even in low light.
Equipped with the flagship Snapdragon Gen 8 Elite processor, the Magic7 Pro guarantees a seamless and lightning-fast performance. Its immersive display, designed for vibrant visuals and smooth interactions, makes it an ideal device for gaming, multitasking, and content creation. These cutting-edge features position the Magic7 Pro as a must-have device for travelers, creators, and smartphone enthusiasts seeking unparalleled performance and style.
A Testament to Growth
This milestone reflects HONOR’s commitment to expanding its reach and empowering communities through innovation. Guests explored the newly opened store, designed to offer a personalized and immersive retail experience, solidifying HONOR’s presence in Palawan.
Looking Ahead
As HONOR continues its expansion across the country, more Experience Stores are set to open, ensuring wider access to the brand’s offerings. The SM Puerto Princesa store joins the growing network of HONOR retail outlets designed to bring convenience and innovation closer to customers.
Color, Price, and Availability
Available in Lunar Shadow Grey and Black, the HONOR Magic7 Pro is now officially available nationwide! Order now at any HONOR Experience and Partner Stores, and online via Lazada, Shopee, and TiktokShop.
For more affordable offers, the HONOR Magic7 Pro is also available at Home Credit for as low as Php 2,484/month with 0% interest and payable up to 18 months.