The artist formerly known as No Lore is no more—but don’t be sad. The all-girl electronic alt-pop trio has risen from their own creative ashes as NEW LORE, a striking reinvention that marries bold ambition with electrifying sound. And they’re not wasting any time making noise. On January 3, 2025, the band dropped “AMBITIOUS”, their debut single under this fearless new identity, and it’s already sending shockwaves through the OPM scene.
“AMBITIOUS” is everything its title promises. Bursting with neon-bright synths, vocoder-laced vocals, and grooves that practically demand a dance floor, the track is an anthem for the dreamers and the doers. But it’s not just about chasing the grind—it’s about doing it alongside someone who makes the journey worthwhile. With frontwoman and visual artist Tita Halaman penning introspective yet soaring lyrics, the song reclaims ambition as a thing of beauty, strength, and unapologetic passion.
And because one version is never enough, the single comes bundled with two extras: a dance mix and a sped-up version to keep the energy flowing. NEW LORE isn’t just giving fans a song; they’re offering a full-on experience, a sonic invitation to hit the gas pedal and never look back.
If you’ve been following the trio since their No Lore days, this transformation feels like the natural next step in their artistic evolution. No Lore built a reputation for merging music, art, and poetry into an audiovisual feast. With Tita Halaman’s creative vision, bassist Kim Escalona, and drummer Carole Lantican, the band made waves with their EP Outlines (2022) and earned accolades like entries into the Awit Awards for tracks like Papatungo.
But December 2024 marked the end of that chapter, with the band releasing their final song under the No Lore name. Now, with a new tagline—“Art, Music, Poetry”—and a mission as “Three Women Rewriting the Lore,” NEW LORE is diving headfirst into uncharted waters.
“AMBITIOUS” feels like the perfect opener for this fresh chapter: a track that’s not afraid to celebrate growth, reinvention, and the audacity to dream bigger. It’s a bold pivot, but one that feels authentically them.
Bands reinvent themselves all the time, but few do it with the kind of creative and emotional depth that NEW LORE brings to the table. This isn’t just a name change; it’s a full-scale artistic rebirth. As they expand their vision beyond their original “music based on paintings with poetry” ethos, they’re creating space for more ambitious (pun intended) storytelling, wider artistic experimentation, and sounds that demand to be felt as much as they’re heard.
If “AMBITIOUS” is any indication, NEW LORE is here to prove that reinvention isn’t about leaving your past behind—it’s about carrying its best parts forward into a bolder, brighter future.