NONA Launches as the Philippines’ First Home GPT, Redefining the Future of Real Estate with AI

The Philippines has witnessed the official launch of NONA, the country’s first Home GPT, an AI-powered concierge designed to make the entire home journey simple, safe, and seamless from finding to managing the home.

The launch took place at an exclusive event at the Shangri-La BGC Pavilion, hosted by Crystal Lee Gonzalez, CEO & Co-Founder of Noneaway, with select media, brokers, and developer partners in attendance. NONA is powered by Noneaway, the trusted B2B real estate platform with over P60 Billion worth of verified properties, and represents the company’s next leap forward: a premium AI partner for buyers, renters, and homeowners across the Philippines.

NONA reimagines the way Filipinos interact with real estate by providing an end-to-end AI partner that covers the entire spectrum of home needs. From searching for properties with instant, verified listings, to managing and coordinating repairs or cleaning, to offering smart furnishing suggestions through lifestyle brand tie-ups, NONA acts as a true home partner. It delivers done-for-you and with-you support, making the home journey less stressful and more enjoyable.

“NONA is your Home GPT,” said Crystal Lee Gonzalez. “It’s the first Agentic AI for homes in the Philippines — you don’t need to search anywhere else. Everything from finding a home to managing it is done for you. We verify, vet, and coordinate for you. We are helping people go from home manifesting  to actually moving and managing their home without the stress of fragmented, unsafe, or duplicate process and coordination with developers, brokers, service providers, and professionals. We’re here to make the home journey finally work the way it should: simple, safe, and seamless.”

At the heart of NONA’s strategy is its f strategic alliances with some of the country’s most respected developers, including Shang Properties, Century Properties, Ayala Land (Leasing and Resale), Signature Series by SM Residences, SM Prime, and Hotel 101. These relationships ensure that buyers gain access to high-quality, exclusive listings they can trust. On the brokerage side, collaborations with respected names such as ERA Philippines, RE/MAX Philippines, AskMe Realty, and Infinity Realty further strengthen the platform’s verified network. By combining these alliances, NONA is uniquely positioned to remove risks such as spam, scams, and duplicate listings.

For brokers and developers, Noneaway remains the core B2B listing platform, providing tools to manage and update inventory. NONA builds on this foundation as the premium AI-powered consumer-facing layer, surfacing the most relevant and up-to-date listings instantly to qualified- high value, high intent serious buyers. Verified partners are encouraged to update their inventory regularly by removing sold listings and uploading new, in-demand properties, which NONA’s AI will prioritize and spotlight in verified search results.

With the rise of Agentic AI transforming industries globally, NONA positions the Philippines at the forefront of proptech innovation in the country. By combining AI-powered personalization with a robust and trusted network of partners, NONA is set to redefine how Filipinos discover, furnish, and manage their homes.

“Real estate has always been about trust and timing,” Gonzalez added. “By putting AI at the center, NONA ensures you see the right home, right away— verified, safe, and tailored to your lifestyle.”