Leading global smart device brand OPPO and the Department of Tourism (DOT) have officially sealed a landmark partnership to strengthen the local tourism industry by showcasing scenic Philippine destinations through the lens of OPPO’s most innovative and cutting-edge smartphone technologies.
Under the banner “OPPO Loves The Philippines,” the collaboration reflects a shared vision to inspire the world to discover countless reasons to Love the Philippines through stunning, authentic, and AI-empowered visual storytelling.
It aims to highlight the country’s diverse and often unexplored destinations—including less-known freshwater and underwater attractions—through captivating imagery and user-generated content across digital platforms.
“OPPO Philippines believes technology should serve people and strengthen communities. This landmark partnership with the Department of Tourism allows us to fulfill our desire to uplift lives. We are here to help more people see the Philippines the way Filipinos do,” said Joanarc Sales, Associate Marketing Director of OPPO Philippines.
The partnership will leverage OPPO’s creator community and content production expertise through targeted skill-building initiatives for the DOT network—equipping tourism teams with both the tools and knowledge to champion tourism as a digital movement that celebrates the country.
“The ceremonial signing between the Department of Tourism and OPPO honors and symbolizes our united commitment to pursue tourism advocacies that ultimately contribute to nation-building. This partnership is anchored on the DOT’s advocacies of sustainability, responsible tourism, inclusiveness in our tourism promotion and development, and effective communications,” said Tourism Secretary Christina Garcia Frasco.
As part of this initiative, OPPO will equip the DOT’s Tourist Rest Areas with advanced technologies to enhance convenience, safety, and the overall traveler experience. Tourism Information Desks will become one-stop hubs offering real-time updates and assistance through OPPO’s IoT solutions, while Hop-On Hop-Off Tours will benefit from smarter, more seamless mobility innovations powered by OPPO’s smart ecosystem.
For OPPO, the partnership reinforces its broader commitment to nation-building and cultural appreciation. By enabling local content creators, tourism workers, and communities to produce compelling digital narratives, OPPO aims to spark renewed pride in the Philippines’ rich natural and cultural heritage.
This collaboration marks a new chapter where innovation meets passion for place—where every photo, every story, and every shared moment helps the world deepen its appreciation for the wonders of the Philippines.
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