Korean food giant Otoki has officially launched the new global packaging of its popular instant noodle line, Otoki Jin Ramen. In line with this, Otoki Philippines brought the celebration locally through an exciting press event held last May 24 at the SM Megamall Game Park. The rebranding marked the start of a bold new chapter for the brand as it expands its global presence.
The event brought together over 100 guests, including members of the media, key opinion leaders, and devoted BTS ARMY fan groups, who got the exclusive first look at the revamped packaging now proudly showcasing Jin’s image on both bowl and cup formats.
The immersive launch experience, dubbed the Jin-Credible Glow Up, treated guests to a fun-filled series of interactive stations, where they could pose with the new packaging, take their best shots at basketball and darts, bowl for glow-up glory, and get their own Otoki cup at the Ramen Station. Completing the challenges earned guests raffle entries, with prizes ranging from gift packs and posters to plushies and albums.
The short program was opened by Mr. Edgar Allan Caper, Chief Marketing Officer of Nextrade Philippines, who welcomed guests and shared Otoki’s vision behind the rebrand. As part of the global rollout, the event also mentioned Jin of BTS as the brand’s global ambassador — whose charm, warmth, and well-known love for ramen make him the perfect face for Otoki.
Otoki’s collaboration with Jin is part of a strategic global campaign aimed at elevating brand awareness and expanding its market footprint. The new Jin Ramen packaging has been rolled out not only in South Korea but also in key international markets including the United States, Canada, China, Vietnam, Indonesia, and the Philippines.
With its sleek, modern, and playful new look, Otoki Jin Ramen now brings together irresistible flavor and pop culture flair — serving up a feel-good experience for every ramen lover and pop culture fans alike.