Pru Life UK, MMDA expand eight-year collaboration to financial literacy and inclusion

Pru Life UK and the Metropolitan Manila Development Authority (MMDA) have renewed their long-standing partnership for the eighth consecutive year, reinforcing their shared commitment to protect, empower, and uplift thousands of the MMDA’s frontline personnel.

Since 2017, Pru Life UK has been providing free Group Personal Accident insurance to up to 8,000 MMDA employees—including traffic enforcers, street sweepers, and other permanent, casual, and job order staff. MMDA employees can count on Pru Life UK for insurance with coverage that includes accidental death and disablement benefits, as well as burial assistance, offering vital protection to workers who brave daily risks on the road, in flood control operations, and in disaster response.

This year also marks a significant milestone, with MMDA expressing openness to expand the partnership to include financial literacy and inclusion activities designed to help employees build stronger financial habits and resilience.

During the Memorandum of Agreement (MOA) signing, MMDA Chairman Atty. Romando Artes expressed his gratitude to Pru Life UK for consistently supporting the safety and welfare of MMDA personnel over the years.

“Magbibigay ito ng karagdagang proteksyon sa mga frontliner na nagtatrabaho araw-araw sa ating mga kalsada, sa trapiko, pagbaha, at pagtugon sa kalamidad,” Chairman Artes said, emphasising the crucial role of insurance for employees who face daily hazards.

He added that the partnership stands as an important reminder that when government, and the private sector work together toward a shared goal, “masisiguro ang kapakanan at seguridad ng mga kawani at ng kanilang pamilya.”

Long-term commitment

Rozanne Magararu, Pru Life UK’s Chief Customer and Marketing Officer, highlighted the company’s dedication to supporting MMDA personnel not just through insurance, but through long-term empowerment.

“It has been our privilege to extend accidental death and disablement benefits, as well as burial assistance, to up to 8,000 MMDA personnel, including traffic enforcers and street sweepers,” Magararu said. She noted that 154 claims have already been supported under the program, proof of the partnership’s meaningful impact on the lives of frontline workers.

She further emphasised Pru Life UK’s readiness to broaden its role in supporting the agency. “We are eager to explore new ways to support your team, particularly through our upcoming financial literacy and inclusion initiatives designed to empower the MMDA employees and staff. Know that you can count on us as your partner in promoting the well-being and financial resilience of your workforce.”

Evolving partnership

What began as a shared commitment to protection has now grown into an expanded collaboration anchored on education, empowerment, and long-term resilience.

Pru Life UK will work closely with MMDA to introduce financial literacy sessions to its workforce—supporting their personal financial well-being and helping them better prepare for emergencies, long-term goals, and everyday financial decisions.

The MOA signing was also attended by several MMDA directors and representatives from Pru Life UK.

As both organisations continue this shared mission, the partnership stands as a strong example of how public–private collaboration can support the welfare, resilience, and dignity of frontline workers who keep Metro Manila moving each day.