Now in its third year, the Hotel Sales and Marketing Association (HSMA) is hosting its much-anticipated Sales and Marketing Summit, a premier industry event that brings together the country’s top hospitality leaders and experts to address the evolving landscape of marketing and how it applies to current realities in the hospitality industry.
Slated for June 19, 2025, at The Grand Ballroom of the City of Dreams Manila, the HSMA Summit is the flagship learning and networking event for hospitality professionals in the country. This year’s theme, “Leading the Shift: Redefining Hospitality Sales and Marketing for the Next Generation,” highlights the industry’s need to embrace innovation, sharpen commercial strategies, and build future-ready teams amid the rapidly changing tourism landscape.
“The HSMA Summit is where industry leaders and rising stars come together to shape the future of Philippine tourism. The next generation of sales and marketing professionals must attend not just to learn, but to lead. This summit gives them the tools, insights, and inspiration they need to thrive in a rapidly changing world,” says Loleth So, HSMA President and Group Commercial Director of Megaworld Hotels & Resorts.
The one-day summit will feature keynote presentations, executive panels, and specialized sessions covering critical topics including:
- The impact of government policies on hospitality businesses
- Channel management and distribution strategies
- Revenue optimization and AI-driven marketing
- Leadership development for the next generation of sales and marketing professionals
- Building meaningful industry relationships that drive conversions
Building on the success of last year’s summit themed “Hospitality Unleashed: Breaking Boundaries and Creating Connections,” which featured industry leaders from major hotel chains, airlines, and online booking platforms, this year’s event aims to further elevate industry discourse and provide actionable strategies for hospitality professionals.
The event will welcome esteemed speakers, including Dr. Enrico Basilio, Associate Professor and Director of CPED at the University of the Philippines; and executives from leading hospitality groups, online travel agencies, and technology providers.
Confirmed keynote speakers and panelists include:
- Maria Margarita Montemayor Nograles, COO, Tourism Promotions Board Philippines
- Honorable Jonvic Remulla, Secretary of the Interior & Local Government
- Cleofe Albiso, Managing Director, Megaworld Hotels & Resorts
- Jose C. Clemente III, President, Rajah Tours Philippines
- Patrick Torres, VP – Sourcing, MEAPAC, HBX Group
- Jerome Dela Cruz, Director of Business Development, APAC, HyperGuest
- Raissa Roque, Market Team Manager, Booking.com PH
- Steve Nguyen, Market Director, Vietnam & Philippines, ABG Trip.com
- Mich Briones, Business Development Head for Hotels, Klook Philippines
- Loleth So, HSMA President & Group Director of Sales & Marketing, Megaworld Hotels & Resorts
- Agnes Pacis, HSMA Director for Education & VP of Sales & Marketing, Discovery Hospitality Corporation
- Ma Celeste Romualdo, HSMA Director for Membership and General Manager of The Linden Suites
- Jenny Gabon-Santillan, HSMA Director for Programs and Director of Sales & Marketing and Contact Services, City of Dreams Manila
- Margarita Munsayac, HSMA Chair and Vice President of Sales & Marketing, Bluewater Resorts
“As we gather for our third summit, we’re focused on creating meaningful discussions that translate to transformative strategies for attendees,” adds Margarita Munsayac, HSMA Chair and Vice-President of Sales & Marketing at Bluewater Resorts. “The insights shared at this event will help shape the future of hospitality sales and marketing practices in the country.”
The HSMA Summit is one of three major initiatives spearheaded by the association this year, alongside the eagerly awaited September Online Sale, a nationwide travel fair with participation from hotels and resorts across the Philippines, and the annual Virtus Awards, which recognizes excellence in hotel sales and marketing.
Registration fee for HSMA Members is P3,800; for non-members, P4,800.
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