In celebration of National Autism Consciousness Week, SM Cares, SM Cinema, Autism Society Philippines (ASP), and GMA Pictures partnered to host a successful sensory-friendly screening of the award-winning film “Firefly” on January 17, 2025. Over 2,000 participants across 10 SM malls, including children on the autism spectrum and their families, enjoyed a heartwarming and inclusive movie experience.
“Tuwing pumapasok kami sa mga SM malls, damang-dama namin acceptance, accomodation, and appreciation. It is the norm here,” said Autism Society Philippines (ASP) Chair Emerita Dang Uy Koe.
Creating a welcoming space
The “Lights Up, Sounds Down” event went beyond entertainment. By adjusting lights and volume, creating a relaxed atmosphere, and allowing for movement and vocalizations, the screening catered to the specific needs of attendees on the autism spectrum. This empowered them to enjoy the movie at their own pace and comfort level.
“At SM Supermalls, we firmly believe that creating spaces where every individual feels valued, respected, and included is a responsibility we hold dearly. This is a way of life here,” said SM Cares Program Director for Disability Affairs Engr. Bien Mateo.
Ongoing commitment
Positive feedback from families echoed the event’s success. Many expressed appreciation for the inclusive environment, highlighting the joy and comfort it provided. This powerful experience underscores the importance of catering to the autism community’s needs.
SM Cares: Championing inclusion
A commitment to inclusivity requires ongoing effort. SM demonstrates this by investing in employee training programs to better support individuals on the autism spectrum and their families. Additionally, SM Cinema prioritizes accessibility features within their theaters, creating a welcoming environment for all guests.
SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, with programs that support communities, promote social inclusion, and care for the environment. Aside from the program on Persons with Disabilities (PWDs), its advocacies include Programs for the Environment, Women and Breastfeeding Mothers, Children and Youth, Senior Citizens, and the SM Bike-friendly initiative.