Singlife Philippines named Title Sponsor for the Philippine Marathon Majors, putting the Philippines on the global running map

Singlife Philippines, the country’s leading digital life insurer, takes center stage in the world of running as the Title Sponsor for the Philippine Marathon Majors (PMM) 2026—a groundbreaking, first-of-its-kind nationwide series that officially puts the Philippines in the league of international marathon majors.

As Overall Title Sponsor, Singlife secures naming rights for the entire PMM series, now officially called the “Singlife Philippine Marathon Majors,” and will headline five of the eight marquee races across key cities in the country: Iloilo, Davao, Clark, Cagayan de Oro, and Cebu.

This historic partnership not only cements the Philippines’ presence in the global running calendar, but also introduces an innovative twist—registered PMM participants will have access to Singlife’s insurance coverage as part of their race registration. Coverage will start even before race day, with runners also gaining access to exclusive post-event offers, underscoring Singlife’s commitment to helping Filipinos protect themselves while pursuing their passions. This includes Singlife Credits, digital credits registered PMM participants can use to pay for insurance premiums or top-up existing policies within the Singlife Plan & Protect App, and special rewards for podium finishers.

The sponsorship also marks a major step in Singlife’s goals for geo-expansion, catapulting the Singlife brand across the Philippines through the nationwide marathon series. By bringing the Singlife name to thousands of runners and spectators from different regions, the partnership expands reach and strengthens brand visibility beyond Metro Manila.

“Running is more than a sport. It’s discipline, preparation, and a lifestyle,” said Lester Cruz, CEO of Singlife Philippines. “Being part of the Philippine Marathon Majors allows us to champion the health, resilience, and aspirations of every runner—no matter where they are in the country—while also sparking important conversations around financial independence. Through this partnership, we aim to reposition insurance and financial protection as a fun, relevant discovery and a true necessity in people’s lives, woven naturally into the things Filipinos are most passionate about. It’s a proud moment for the country, and for us, to be part of this historic milestone that brings the marathon experience to more Filipinos nationwide.”

“This is a milestone for Philippine running,” said Rio de la Cruz, President and CEO of RUNRIO Inc, the team behind Trilogy Run Asia. “With Singlife as our Title Sponsor, we’re not just staging races. We’re elevating them to world-class status, with the added security and peace of mind of having insurance coverage built into every runner’s journey.”

With this landmark partnership, Singlife strengthens its commitment to the running community, ensuring a lasting presence in Philippine and global marathon history. The Singlife Philippine Marathon Majors 2026 is set to inspire not just faster finishes, but stronger, more financially empowered lives.