This Lipstick Month, SM Beauty is bringing color, creativity, and celebration to beauty lovers across the country with its Color Play 2025 Campaign, headlined by the launch of the SM Beauty Playhouse in SM Cebu. Simultaneously, exciting lipstick promos will roll out nationwide across all SM Beauty and Watsons branches.
The SM Beauty Playhouse is a vibrant activation zone designed to let guests swatch, shop, and play through interactive installations and booth experiences. Visitors can wander through themed zones like the Playhouse Lab and Playhouse Art Studio, explore the latest makeup releases, and enjoy exclusive in-store perks. Guests who purchase a minimum of ₱1,000 worth of products may join various activities and play for rewards, including a free compact mirror, live painting portraits, and personalized lipstick engraving.
The Playhouse will also host a PR Event featuring media and Cebu’s top local makeup artists and influencers, who will be the first to experience the immersive setup and join brand-led activities.
As part of the Color Play celebration, lipstick lovers can enjoy special promos until July 31, with offers from the country’s top beauty brands such as Ever Bilena, Careline, and Spotlight Cosmetics.
For Ever Bilena, 50% off all lip makeup, including its latest viral releases! These include the EB No Budge Lip Liner, EB Glazed Lip Boosters, Moisture Boost Lipsticks, Tinted Lip Balms, Tinted Lip Oils, OG Matte Lipsticks, Lip & Cheek Stains, and Pillow Pop Multipots.
There are exclusive merchandise and limited edition offers exclusively for fans of Ever Bilena’s brand ambassador Pond Naravit too, available only at SM Beauty Playhouse in SM Cebu.
While for Careline, 50% off for bestsellers and new lip launches, including the Lip Lock Lacquer, Lip Drip Lip Oils, Matte Edge Lipsticks, Tinted Lip Balms, and Powder Matte Lip Tints.
Lastly, Spotlight Cosmetics offers Buy One, Take One on all lip makeup products, including the Melted Dew Drop Lipsticks, Velvet Matte Lipsticks, Dewy Lip Balms, Hydra Tints, and Multitasking Lip Creams!
A nationwide lipstick sale will also be available in-store via SM Beauty and Watsons, offering up to 50% off on select lip products until July 29.
With exclusive experiences, special-edition merch, and unbeatable deals, SM Beauty’s Lipstick Month celebration invites everyone to express themselves through color only at the SM Beauty Playhouse in SM Cebu.