Looking for Juan, a Filipino for-purpose brand, recently launched Sulat Habang Buhay, in collaboration with media professional Noel Ferrer and featuring the original watercolor artworks of Aldy Aguirre.
The letter-writing journal kit was thoughtfully crafted to rekindle the art of handwritten letters. It is designed to make the practice of letter writing both easy and meaningful, inviting pause from the constant noise of digital life to express your heart and truths to those dear to you or even to yourself, to reconnect with people you may have drifted from – at your own time and pace, and to cherish moments of reflection and connection while we still can.
Each set includes a vegan leather cover available in eight elegant colors, a refillable stationery pad, a set of prompt cards to inspire honest writing, and envelopes for sending or safekeeping the letters.
The writing process begins with choosing a card with an artwork that resonates in the moment. Reflect on the prompt behind the card and think of someone to write a letter to. Use the stationery pad to begin the letter, then place it inside an envelope. The letter may be given to someone special or saved as a personal keepsake. This process transforms simple stationery into a powerful tool for self-discovery, healing, and storytelling.
“These are stories of timeless inspiration, abundant life, boundless love, and unending grace,” says Noel, who penned the prompt cards. “A piece of forever,” he emphasizes. He is a writer, educator, and multi-awarded media professional known for his influence in Philippine entertainment, literature, and culture. A steadfast advocate of literacy and creativity, he brings to Sulat Habang Buhay his passion for storytelling and human connection.
For Aldy, Sulat Habang Buhay is both artistic and deeply personal. “Ang inspirasyon ko ay umiikot sa relasyon natin – sa mahal sa buhay, sa kapwa, at lalo na sa sarili. Sa mga emosyon na naiisang-tabi dahil sa mabilis na takbo ng buhay,” shares the award-winning artist, educator, and illustrator, who is celebrated for his contributions to Filipino children’s literature, including books that have garnered recognition such as the Gintong Aklat Awards and National Children’s Book Awards.
In a world where conversations vanish with a swipe, Sulat Habang Buhay reminds us that words written with presence endure. Each page is an invitation to reconnect with loved ones, with ourselves, and with what truly matters.
Every purchase of Sulat Habang Buhay helps fund children’s literacy. A portion of the proceeds supports the “One Million Books for One Million Filipino Children” campaign, which helps fund the creation and distribution of books to public schools and underserved communities across the country. This is implemented in partnership with the non-profit the Center for Art, New Ventures and Sustainable Development. To date, more than half a million books have already been distributed nationwide.
Sulat Habang Buhay (P1,000) is available as part of Looking for Juan’s collection of artful gifts that give back. For inquiries and orders, visit www.lookingforjuan.com or follow @lookingforjuan on Facebook and Instagram.
5 Comments
¡Esta publicación es realmente inspiradora. Me recuerda lo valioso que es tomarse el tiempo para conectarse a través de cartas escritas a mano, de manera similar a cómo aprender el codigo morse alfabeto enseña paciencia y concentración con cada punto y raya. Para los principiantes, una herramienta gratuita de Morse a texto funciona como un compañero moderno: ayuda a convertir letras en código Morse al instante, haciendo que la práctica sea más fácil y agradable. Tanto las cartas escritas a mano como el código Morse muestran cómo dedicar tiempo a comunicarse de manera reflexiva puede crear conexiones duraderas, ya sea con seres queridos o al aprender una habilidad atemporal.
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