As consumer preferences shift toward convenience, Tanduay stepped up to meet the demand with (RTD) alcoholic beverages. Among its popular ready-made drinks is the Tanduay Cocktails.
Available for some time now, Tanduay Cocktails offer the ease of serving popular cocktail flavors without having to go behind the bar to prepare them.
“We have dedicated time and research in perfecting the flavor profiles of Tanduay Cocktails, so that every product delivers the drinking experience that consumers expect from Tanduay,” said Tanduay R&D Head Janno Gironella, Jr.
Tanduay Cocktails are available in six flavors. They include the Green Margarita, Strawberry Daiquiri, and Piñacolada, which come in 3-liter boxes and 1.75-liter pouches. Also available are the flavors Sex on the Beach, Cosmopolitan, and Long Island, which can be purchased in 1.75-liter pouches.
They are ideal for both large and small gatherings. Whether it’s a casual get-together with a small group of friends, a reunion with balikbayan relatives, or a big party, they make it easier for anyone to serve cocktails to their guests.
Gironella said the popularity of RTD products has surged in recent years, driven by busy lifestyles, increased home entertaining, and a growing interest in mixology.
“Tanduay’s focus on this category reflects our ongoing efforts to innovate and adapt to evolving consumer habits while staying true to what we are known for,” he added.
With Tanduay Cocktails, the brand is also expanding its reach by tapping into other segments of the beverage market without losing sight of what makes its products uniquely Filipino and globally competitive.
Founded in 1854, Tanduay remains as the only Philippine rum brand to be declared the World’s Number 1 Rum for seven consecutive years. Its various products have also won numerous awards from leading international spirits competitions and organizations.