Team EastWest proudly celebrates a double win at the 2025 IABC Philippines Quill Awards, with East West Banking Corporation (EastWest) and EastWest Ageas Insurance (EWA) each earning prestigious recognition for their standout communication campaigns.
Representatives from EastWest and EastWest Ageas proudly accept the double win at the 2025 IABC Quill Awards, honoring outstanding work in professional communication.
EastWest Unibank was honored for its 30th Anniversary campaign, “Further for You,” a year-long celebration of three decades of banking with ease, trust, and innovation. Anchored on the yin-yang-inspired anniversary logo and powered by ambassadors Donny Pangilinan and Carlos Yulo, the campaign combined customer-focused innovations, exclusive events, and digital rollouts such as the EasyWay App. It was a true synergy of East and West, bringing together the Eastern perspective of customer care and personal relationships with the Western drive for innovation and technology, proving EastWest’s focus to making banking easier, more personal, and more meaningful for customers.
Meanwhile, EastWest Ageas Insurance took home a Quill for “LOVE PURPLE: Uniting Employees with One Goal, One Color, One Purpose.” This internal change communication program brought EWA’s brand refresh, “What’s Your PURPLE?” to life, inspiring employees, called Stewards, to embrace and champion the PURPLE identity. Through vibrant activations, from merchandise to music festivals, the campaign united employees around a shared purpose of serving customers with passion and authenticity.
“At its core, this double win is about people; customers who inspire us, and employees who live our purpose. Both wins show that customer experience starts with engaged people who believe in the brand,” Norman Martin C. Reyes, EastWest Head of Marketing said.
The Quill Awards, organized by the International Association of Business Communicators (IABC) Philippines, celebrate excellence in professional communication that drives business impact. With thousands of entries submitted each year, only a select number of campaigns are recognized, making every win a mark of distinction that is highly sought after in the industry.
EastWest’s double win reflects its fusion of warm, customer-first service with innovation and technology. With customers at the heart and employees empowered at the core, the Bank continues to build experiences that inspire trust, strengthen relationships, and deliver lasting impact, true to its drive to go Further for You.
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