The Pod Network, the leading podcast network in the Philippines, has announced it is partnering with award-winning audio production company Hit Productions to elevate audio storytelling and drive podcast growth in the country.
A report released by The Pod Network in collaboration with socio-cultural research firm The Fourth Wall revealed that weekly podcast listenership in the Philippines hit over 17 million in 2024, cementing podcasting as an emerging platform for entertainment, thought leadership, and brand engagement. The study also stated that podcasts surpassed other media platforms, such as online streaming sites, online news portals, and TV, as a preferred source of information for Filipinos.
Under this strategic partnership, The Pod Network will receive training and mentorship under the wings of Hit Production’s seasoned professionals, particularly on post-audio production, including sound design, mixing, and mastering. The collaboration aims to elevate the production quality of podcasts in the Philippines.
“This partnership signals a pivotal moment for Philippine podcasting. With Hit Productions onboard, The Pod Network is primed to reshape not just the quality of content, but the scale of our impact. We’re helping build as well as shape the future of podcasts locally, one story, one voice at a time, and this move puts the entire industry on notice,” said The Pod Network CEO Alan Fontanilla.
For Hit Productions, the collaboration opens opportunities to extend their reach into a new, rapidly growing medium in podcasting, which aligns with their legacy of producing high-quality audio experiences.
With over three decades of industry leadership, Hit Productions has been the driving force behind some of the country’s most memorable audio production in advertisements, music, and sonic branding. In 2012, the company won the Philippines’ first Gold Lion at Cannes Lions, the world’s biggest advertising festival.
“We’ve always believed in the power of sound to connect, move, and inspire —and podcasting is a space where that continues to evolve in exciting ways. Our investment in The Pod Network is a natural extension of Hit’s long-standing commitment to audio. This is about being part of where audio is headed and supporting the growth of meaningful, creator-driven content,” said Hit Productions CEO Vic Icasas.
Launched in 2023, The Pod Network has already cemented itself as the leading podcast network in the country, with over 40 podcast shows produced, over 2 million combined Spotify podcast followers, and 300,000 podcast listenership monthly. The Pod Network is behind hit shows like “The Koolpals,” “Lecheng Pag-ibig ‘To with Sam YG and DJ Chacha,” and fast-rising horror narratives like “Book of Bad Ideas and the frequent Spotify podcast chart-topper, “Paano Kung.”
With Hit Productions’ expertise alongside long-standing partnerships with platforms like Spotify, the partnership enhances The Pod Network’s capabilities to craft compelling, high-impact podcast experiences, enabling brands and businesses to utilize a stronger platform to connect with engaged, on-the-go audiences in more meaningful ways.