Thousands of commuters at major transport hubs and shopping centers across the Philippines were met with an unexpected treat as Jollibee launched its upgraded iconic Yumburger. The Yumburger now has a bigger beef patty and more dressing, making it more Langhap-Sarap while still priced at ₱45.
From office workers to students, many took the chance to try the improved Yumburger, making their usual trips a little more exciting. Crowds gathered at One Ayala in Makati, The Infinity in Pampanga, Paseo de Santa Rosa in Laguna, Parkmall in Cebu, and Rizal Park in Davao. Jollibee gave away 2,000 free Yumburgers at each location, plus 4,000 vouchers to try an exclusive combo in stores.
“Filipino commuters have always loved the Jollibee Yumburger, so we thought this was the perfect way to bring them a little extra joy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Our Yumburger is not just a burger, but a part of Filipino life and cherished memories. With this glow-up, it is more Langhap-Sarap, giving comfort and happiness in every bite while staying affordable for everyone.”
Adding to the excitement, the Yum mascot delighted commuters at each location, posing for photos, handing out burgers, and energizing the surprise giveaways.
Also, Jollibee released a new film featuring the glowed-up Yumburger and encourages customers to share their #GlowUpYUM moments on social media for a chance to be featured on the brand’s official channels.
The nationwide activity highlighted Jollibee’s commitment to giving Filipinos more of what they love, making a familiar favorite even better and more enjoyable.