Rising social media influencers Kister Morata and Sharmaine Rodriguez, two significant members of Orange Magazine PH and Team Orange PH, recently guested on DZME 1530 on the show PAK! PLAKADO! with Jemuel Salterio and Mader Jokz. The show is widely recognized as a dynamic lifestyle and entertainment variety show that blends hard-hitting industry news with lighthearted commentary.
During their guesting, Kister and Sharmaine promoted products from Rhodesian Sales Corp., for which they were recently signed as endorsers.
Rhodesian Sales Corp. is a reputable entity in the Filipino market known for its diverse range of high-quality consumer goods. As the corporate muscle behind various household and wellness brands, Rhodesian Sales Corp. has strategically aligned itself with influencers who embody growth and authenticity.
Kister and Sharmaine serves as the new faces for Rhodesian’s diverse product portfolio, including Tai Chi Rub & VCO Liniments, Kuchi Pearl, Foamee, Kuchi Kuchi, Doggie’s Choice, Moringa Vita, Guyasteen, Oilganics, and Hailey’s Underarm and Foot Powder. These trusted brands are widely available at major retailers such as Watsons and Mercury Drug, as well as leading online platforms.
“Both Kister and Sharmaine represent the company’s values, where personal branding is built on a foundation of consistent, value-driven content. Their endorsement serves as a bridge between the company’s established market legacy and a younger, tech-savvy audience that prizes relatability and professional endorsements,” says Kirk Chester Dy, COO of Rhodesian Sales Corp.
Kister, the business partner of Orange Magazine’s online publisher Jeman Villanueva, began content creation during the height of the pandemic, producing lifestyle and brand-focused content. In 2023, Kister began expanding his niche to food, tech and travel, inspired by his own passion for exploration and adventure.
On the other hand, Sharmaine Rodriguez started as a Bigo host before transitioning to an affiliate on TikTok and endorsing different skincare brands during the pandemic. Sharmaine eventually entered a different niche, now focusing on beauty, food, travel and tech, while showcasing more of her personality.
Together, Kister and Sharmaine exemplify the modern media professional, blending the editorial standards of Orange Magazine with the commercial reach of Rhodesian Sales Corp. to influence the lifestyle choices of the Filipino public.