Leading smart home solutions and air-conditioning brand, Midea, ushers in a bold new chapter with MideaCon 2026 at SMX Convention, Clark, Pampanga
Anchored on the theme “Power of One,” the convention defined a new standard of modern living through smart, energy-efficient solutions revealed by Midea, aiming to transform homes and businesses into interconnected and energy-efficient spaces, as well as help customers “Master their Homes”.
More than a showcase of innovation, MideaCon 2026 served as a strategic collaboration to strengthen partnerships with key business partners and dealers across the Philippines. Since launching its annual dealer roadshow in 2023, Midea has positioned the platform to highlight the company’s global scale, manufacturing excellence, and technical expertise, making Filipino home upgrades more attainable through its cutting-edge home solutions.
At MideaCon 2026, one message is unmistakably clear: Innovation, partnership, and purpose moving together is what the Power of One signifies. MideaCon 2026 serves as a reminder of Midea’s commitment to giving power to the customer—enabling them with the power to “Master their homes” through Midea’s line of AI-powered, smart home solutions that they can depend on in their lifetime,” shared Anna Marie Alejandro, General Manager at Concepcion Midea Inc., Philippines.
Mastering your home with Midea
In today’s era, home appliances are expected to do more than simply function. Consumers now look for seamless connectivity and intelligent features that not only improve the efficiency of completing household chores but also make everyday living more convenient.
Midea brings this vision to life at MideaCon 2026 with the latest AI ECO MASTER and SMART MASTER lines, ranging from air conditioners, refrigerators, and other smart appliances. Designed for ultimate convenience and comfort, these appliances integrate advanced inverter systems to deliver optimized settings, enhanced energy efficiency, and smart control, empowering consumers to truly Master Your Home.
Some of the featured appliances at the MideaCon 2026 include the Midea Chione Inverter Series in both floor-standing and high-wall variants suitable for any space. It boasts Eco Mode for intelligent energy consumption and AI Humidity Control for a healthier, more comfortable air cycle. Avigator Full DC Inverter, on the other hand, has AI Smart Control to reduce energy waste by up to 40% while delivering rapid cooling that lowers the temperature by 6°C in just 10 minutes. Additionally, the Numen Air Conditioner combines AI Eco Master with new-generation anti-corrosion technology and advanced air purification and self-cleaning technology for more convenient usage.
The convention also showcased a variety of kitchen innovations, including the Midea Side-by-Side Inverter Refrigerator with Wi-fi Smart Control that lets you conveniently monitor and adjust your storage settings remotely via the Midea SmartHome App. When it comes to laundry solutions, MideaCon featured the latest Front Load Washing Machine Titanium Series, which integrates IoT for a seamless, one-tap mobile laundry management, among other similar appliances.
Included at the MideaCon is a showcase area dedicated to the Filipino Team, who championed at the recent Midea Club Flash Installation Tournament held in China. The convention also featured Midea’s sponsorship of the University Athletic Association of the Philippines (UAAP) and the Asian Football Confederation (AFC), enjoyed by sports fans in attendance.
As the World’s No. 1 Smart Home Appliances Brand and the No. 1 Residential Inverter Air Conditioner Company, Midea continues to redefine happiness with AI-powered home solutions designed for a smarter, more fulfilling life.