Women are often told who they should be, how they should act, how they should look, and how they should feel. With its newest campaign, “Tell Her Story,” wellness brand New Moon PH champions fearless voices and unbreakable partnerships, proving that every story matters. The campaign celebrates the courage it takes for women to share their truths, and the power of collective voices that can reshape narratives and inspire change.
Leading the campaign is Ahtisa Manalo, whose journey reflects the realities many women face, from societal expectations to the often misunderstood realities of hormonal health. By amplifying stories like Ahtisa’s, the campaign hopes to ignite conversations around women’s health, confidence, and authenticity, encouraging women to embrace every part of their journey.
The campaign brings to the front Power Duo+ composed of Hormo Balance and Soft Glow+, the wellness pairing designed to support women inside and out. Hormo Balance is crafted with essential ingredients such as Myo-Inositol and D-Chiro-Inositol to support women’s hormonal balance and complex symptoms of PCOS. An essential yet often overlooked pillar of overall wellness. And Soft Glow+ is formulated with 200mg S-Acetyl Glutathione, Tripeptide Collagen, Sakura Extract, White Tomato Powder, Sodium Ascorbate, Zinc Glycinate, Black Pepper Extract to help promote brighter, more radiant skin, supports natural detoxification, and boosts overall wellness.
As part of the campaign launch, Ahtisa Manalo was featured on prominent billboards across Metro Manila, including key locations along C5 Kalayaan and EDSA P. Tuazon. The installations serve as a bold visual reminder that women’s stories deserve to be seen, heard, and celebrated.
At times when conversations about the treatment and portrayal of women continue to evolve in the Philippines, the campaign stands as a reminder that women deserve respect, understanding, and the freedom to exist without being diminished or reduced to stereotypes.
The campaign emphasizes the importance of women uplifting women, building spaces where their experiences are heard, validated, and celebrated. By amplifying real stories, the initiative aims to spark dialogue about women’s health, empowerment, and the importance of respecting women’s journeys.
For Ahtisa Manalo, the campaign is deeply personal. In a past episode of Dear Diary, she revealed that the first time she openly spoke about her journey with Polycystic Ovary Syndrome was during the partnership between New Moon and Miss Universe Philippines 2025, when she competed and won.
During that time, Ahtisa proudly raised the banner as a New Moon ambassadress, using her platform to start conversations about women’s hormonal health. This year, as New Moon marks its second year as the Official Women’s Health Partner of Miss Universe Philippines, the brand continues its mission by searching for the next Miss New Moon—a woman ready to share her story and empower others.
Together, they embody the campaign’s message: “Her Story, Told. Balanced hormones. Visible glow.” More than a campaign, “Tell Her Story” is a call to action. It invites women to reclaim their narratives, embrace their natural rhythms, and stand confidently in their power.