TREYNA MARC, the Public Relations arm of the TREYNA Group, solidified its position as a powerhouse for impactful advocacy campaigns at the 61st Anvil Awards, taking home a total of six wins.
Galderma Cetaphil SkinLabs won a Gold Anvil for Influencer Marketing, bridging the gap between the rigorous science of dermatology and relatable content. By tapping a diverse set of Ambassadors that represented various lifestyles, the campaign successfully sparked a personalized, trust-based conversation on skincare among Gen Z consumers.
#StripesFitCheck, in collaboration with Scoliosis Philippines, earned four Silver Anvils for ingeniously hijacking a popular social media trend to serve as a preliminary screening tool for spinal curvature.
The agency also secured a Silver Anvil for the Right to Care campaign, ensuring that the critical issue of medical decision-making rights transitioned from a city-exclusive privilege to a nationwide standard.
“We believe PR is not just about cutting through the noise but also affecting real change; these wins are proof of that,” shared TREYNA Group Chairman and CEO, Mike Trillana. “As a creative agency, we are obliged to use the power of communication to move the needle towards issues that truly matter to the people.”
The Anvil Awards, presented by the Public Relations Society of the Philippines (PRSP), is one of the most prestigious events in the PR industry, recognizing the most outstanding PR programs and tools in the country.
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