Campari, Italy’s iconic red aperitif, is celebrating Negroni Week for the first time in the Philippines! From June 24th – 30th, 2019, Negroni Week is set to take over a number of partner establishments in Metro Manila for a weeklong celebration that will commemorate the Negroni’s 100th anniversary as a globally celebrated drink #N100.
Negroni Week by Campari
Negroni Week is now on its seventh year as a globally-celebrated event! First launched in 2013, Negroni Week was created as a partnership between Campari and Imbibe Magazine. In the years since, Negroni Week has worked with bars, restaurants, and retailers around the world to raise money for charitable initiatives!
Last year’s Negroni Week welcomed over 10,000 partner establishments in 87 countries. In total, the event raised an impressive $585,000 for charitable causes, contributing to almost $2 million raised since 2013.
The Negroni Masterclass with Symphony Loo
To introduce Negroni Week to bartenders and drinkers in Metro Manila, Campari’s Regional Brand Ambassador in Southeast Asia, Symphony Loo, conducted a special Negroni Master Class at the Peninsula Hotel Manila on Monday, June 03rd, 2019. The Master Class was attended by bartenders from some of the hottest night spots in Metro Manila.
“Negroni Week is a celebration of its story and 100th year,” shares Symphony Loo. “Registrations for partner bars are open until June 20. Partner venues who donate can make their own versions of Negroni that are unique and celebrate it with the classic!”
A Brief History of the Negroni
The Negroni was created 100 years ago by the renowned Count Camilo Negroni in the city of Florence, at the Caffé Cassoni. Count Negroni presented bartender Fosco Scarselli with the task to strengthen his favorite cocktail, the Americano. Scarselli replaced the traditional soda water and lemon twist with a splash of gin and a slice of orange. And from that moment on, the Negroni was born and would become one of Italy’s most widely consumed drinks. In 2018, the Negroni was voted as the second most popular cocktail in the world by Drink International!