NutriAsia, the home to the biggest and most iconic Pinoy brands like Datu Puti, Silver Swan, UFC, Mang Tomas, and Locally, has always been committed to creating Masarap Masaya moments for its customers.
Staying true to this commitment, NutriAsia introduces JoyRide!, a new food venture that is envisioned as a mobile foodie destination that offers delicious, innovative, and convenient meals at affordable prices.
JoyRide! kicked off its operations last September 4 at Mercato Centrale BGC with its colorful pop-up booth that is set to take customers to a journey of food re-discovery.
In collaboration with Chef Jonvic Mangibin, JoyRide’s new menu features dishes and sauces that are made even tastier with everyone’s well-loved and trusted NutriAsia products such as Datu Puti, UFC, Golden Fiesta, Jufran, Mang Tomas, and Big Crunch.
Customers can choose from mouthwatering signature bowls each that consist of four key ingredients: – (1) Main Dish, which you can have grilled, fried, or sisig-style; (2) Starch, ; (3) Veggie, ; and of course the (4) Sauce, to bring out the best flavor of the food. For those who are feeling more adventurous, JoyRide! also gives you the option to choose your favorites and build your own bowl.
“With Through JoyRide!, we want to offer customers with freshly cooked, healthy, meals that will definitely give them value for their money. Aside from our signature bowls which that starts for as low as P150, our menu offers a lot of possible combinations to make sure that we have something to offer to everyone. So whatever you feel like eating, we have a foodventure waiting for you in JoyRide!. We even have vegetarian options, too!”, says Chef Jonvic.
Chef Jonvic is the co-owner of Fresh Fuel, a company that creates, customizes, and delivers meals for athletes and people with active lifestyles. He is also CEO of the MV Group, which specializes in food and beverage consultation, operation and management, and a partner in Integra, a business school in BGC.
“We are happy to getgrateful for the opportunity to collaborate with Chef Jonvic and go beyond the kitchen to be closer to our customers through an exciting food venture like JoyRide!. Starting this September, everyone can have a taste of JoyRide!’s mouth-watering dishes in our pop-up booth in Mercato Centrale and soon, we’ll also be available for delivery in selected areas in Metro Manila,” says James Lim, Head of Corporate Marketing and Communications in of NutriAsia.
JoyRide! is open at Mercato Centrale BGC from Wednesdays to through Saturdays, 6:00 PM to 3:00 AM. and starting Starting Mid-October, JoyRide! will also be open at Mercato Centrale Glorietta as well every Thursdays through and Fridays, from 4:00 PM to 2:00 AM. For more info and updates, you may visit @joyridemnl in Instagram.
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