The multichannel community group for all things Korean – films, dramas, food, beauty, fashion, merch, and, most especially, idols – Globe’s Kmmunity PH has gone beyond KPop to cover all aspects of the country’s Korean subculture, enabling more enjoyable connections with others who share the same passion. Within KmmunityPH, hallyu fans are living their best k-life together!
Globe is set to celebrate the third anniversary of the growing Globe KmmunityPH with a Kamsahamnida (Thank you) Festival specially prepared for K’tizens. The festival will be a two-day celebration of all things hallyu on May 28-29. Daebak surprises await K’tizens highlighted by the launch of a new Kmmunity commercial featuring Globe’s newest ambassador: Kim Seon Ho! Learn more about this at glbe.co/KmmunityPH3rdAnniversary.
“The Globe KmmunityPH has grown significantly since it was launched three years ago and our two-day celebration is our way of saying Thank You – Kamsahamnida to our K’tizens. Totoong ‘K-ganda ng araw-araw with Kmmunity’—as our KmmunityPH tagline live up to this by launching Kim Seon Ho as our official ambassador!” says Globe Vice President for Marketing, Pia Gonzalez-Colby. “We want Filipinos to know that Globe is committed to supporting Filipinos’ passions. We recognise that K-culture isn’t just a pastime, but a passion that is powerful enough to connect us.”
Another highlight of the celebration is the launch of Globe’s new Globe One (G1) app where users will get a chance to win exclusive K-merch, join in karaoke activities and AR games, and use Rewards for special food and drink items at participating stores.
The new ambassador and the launch of the G1 app are just first Daebak surprises. So tune in for other exciting announcements on the new Globe One app and KmmunityPH’s social channels this June and July!
“Our Globe KmmunityPH will only get bigger and better,” says Colby. “It truly is the community that supports every aspect of your passion for hallyu.”