Heineken® has launched its latest brewing innovation, Heineken® Silver, a smooth, easy to drink and accessible tasting beer that provides Filipino drinkers with a premium alternative that is truly designed for today’s social gatherings.
Following in the footsteps of the brand’s iconic original, Heineken® Silver is brewed by seasoned master brewers using beautifully simple, natural ingredients, including Heineken®’s famous A-yeast and quality pure malt, as well as sustainably sourced barley that supports HEINEKEN’s wider commitments to Brew a Better World.
To create the smooth Heineken® Silver taste, a unique brewing process ensures every bottle has the perfect ratio of flavours, resulting in a balanced, less bitter taste.
Vainio said, “At Heineken®, we are always looking to bring products to the market that match the needs of our consumers. With the changing drinking culture within the Philippines, we are seeing drinkers wanting a beer that matches the smooth and easy to drink moments, that allow them to enjoy and celebrate time with friends and family. Heineken® Silver has been perfectly designed for these moments, delivering a smooth and easy to drink beer that can be enjoyed in a variety of different settings, where people come together to celebrate real and fun connections together.”
Heineken® Silver is available for purchase for 18 years old and up in both on and off-trade retail channels. It comes in 330ml cans and bottles as well as 500ml cans.