Grammy-winning Colombian artists/producers and Maluma’s long-time collaborators, The Rudeboyz (“Hawaii,” “Felices los 4,” “Borró Cassette,” & “Chantaje”), are stepping from behind the boards to become artists, tapping global Latin music idol Maluma for their debut single “Ojalá”, and turning it into their dream collaboration by adding superstar Adam Levine. The record is set to be released on October 20th paired with a video directed by Diane Martel via talent incubator NEON16 & Sony Music Latin.
Bryan Lezcano Chaverra, whose moniker is “Chan El Genio” and Kevin Mauricio Jiménez Londoño, whose moniker is “Kevin ADG” first met in 2008 while independently creating music. Shortly after becoming friends and frequent collaborators, the Medellin-born duo joined forces to become The RUDEBOYZ. The renowned duo has produced global hits and worked with world-famed artists such as Shakira, Arcangel, Yandel, Sech, Blessd, Rels b, Jennifer Lopez, Prince Royce, FEID, Sebastian Yatra, De La Ghetto, and Mau y Ricky, to name a few.
The Rudeboyz recently signed to NEON16, the company behind crossover hits such as “Un Día (One Day) by Bad Bunny, Dua Lipa, J Balvin & Tainy, “I Like It,” by Cardi B, Bad Bunny & J Balvin, and “Summer of Love” by Shawn Mendes, and the global breakthrough of producer turned artist Tainy. Together they worked on developing the collaboration by tapping longtime Adam Levine collaborator J Kash who alongside Adam, The Rudeboyz and Lex Borrero crafted what would become “Ojalá.”
Earlier today, The Rudeboyz were invited to be panelists and discuss their transition from producers to artists at Spotify Casa Medallo in Medellin, Colombia to up & coming artists, producers, and media present at the event. They shared an exclusive peak of “Ojalá” to attendees, followed by Spotify amplifying the teaser across their social media.
Adam’s love for Latin music and culture grew over his many years touring Latin America. He had been looking for a record to merge his sound and voice with the feel and movement of Latin music. On Maroon 5’s recent album JORDI, he collaborated with Anuel AA and Tainy on the track “Button” which sparked his desire to sing in Spanish on a Latin record, an opportunity that “Ojalá” provided by merging Maluma’s sensual lyrics with Adam’s iconic tone and melodies to create the perfect Latin pop record.
Stay tuned for the release of “Ojalá” by The Rudeboyz, Maluma & Adam Levine on October 20th which will be available on all digital streaming platforms.