Mang Inasal, the country’s Grill Expert, kicks off its year-long 20th-anniversary celebration with a new Chicken Inasal campaign highlighting the product’s unique Ihaw-Sarap taste and big serving.
The new campaign is top-billed by fast-rising star Jane de Leon who will also appear in a TV commercial enjoying the 2-in-1 sa Laki, Tagos ang Ihaw-Sarap Chicken Inasal.
“Mang Inasal welcomes Jane de Leon to our family of endorsers as she perfectly embodies aspects of Mang Inasal’s brand personality,” said Mang Inasal Business Unit head Mike V. Castro. “Jane is simple, fun, and passionate about what she does. And just like our Chicken Inasal, she is now part of our customers’ daily source of happiness.”
Similarly excited with the partnership, de Leon admitted to being a Mang Inasal fan since childhood.
“Mang Inasal Chicken Inasal is one of my comfort food since I was a kid,” said de Leon. “I associate Mang Inasal with happy moments in my life and joining the Mang Inasal family really puts my 2023 as my happiest.”
For 20 years now, Mang Inasal has been the go-to brand for Filipinos who want delicious and satisfying Ihaw-Sarap food and Unli-Saya experience. On top of their favorites is the flagship Mang Inasal product, Chicken Inasal, which they enjoy with unli-rice.