After 10 years, the Philippine M.I.C.E.Conference (MICECON) returns to Davao City where it will showcase the region’s rich culture, stunning natural environments, vast culinary offerings, and vibrant hospitality to a global audience. The convention will be held at the SMX Convention Center in SM Lanang Premier on 1-3 March 2023 with over 600 participants from the tourism and business events sector.
The MICECON 2023 is the biggest gathering of the Meetings, Incentive Travel Conventions, and Exhibitions (MICE) professionals in the country bringing together a special mix of local and foreign delegates in the MICE industry to learn about the different global trends in business meetings, witness the beautiful sceneries of the premier city of the south, and invite them for networking opportunities with both the local and international MICE experts. This is in collaboration with the City Government of Davao, the Department of Tourism (DOT), and its marketing arm, the Tourism Promotions Board (TPB) Philippines.
One of the key developments in the business meetings industry is the rise of “bleisure” or combining business and leisure travel experiences. Davao stands as a shining example of the country’s bleisure destinations with its varied cultural and entertainment offerings for business travelers. Davao is home to 11 indigenous tribes and has a rising ex-pat population from varied religious and cultural backgrounds. Blessed with pristine beaches, amazing dive spots, an abundance of flora and fauna, the freshest and quality products, and delicious cuisines which tourists crave, Davao City is an ideal bleisure destination. It also continues to grow its capacity as a MICE destination with more venues and accommodations for conventions as well as professionals who show the Philippines’ best quality of hospitality, diversity, peace, and stability.
Corporate social responsibility is always at the core of MICECON. This year will be at the Philippine Eagle Center in Barangay Malagos, Davao City. Flowing from the industry’s thrust to highlight sustainability in its tourism efforts, MICECON delegates will visit the sanctuary in the hopes of raising awareness in the preservation of critically endangered species housed in the Philippine Eagle Center. The center welcomes donations as it continues to expand its care for more animal species and breeding of Philippine Eagles.
“We, at TPB are dedicated to promoting sustainability while simultaneously marketing the Philippines as a top travel destination. We constantly make sure to practice sustainable tourism because we gain from both positive and negative impacts on our environment. Through our CSR at the Philippine Eagle Center, we hope to inspire individuals to travel responsibly”, said TPB COO Maria Margarita Montemayor Nograles.
The event is made possible with the support of the following sponsors: Cebu Pacific, Philippine Airlines, Abbott Laboratories, Hotel 101, Eudoo Technologies, Destileria Limtuaco & Co., Inc. and the Engkanto Brewery.
Delicious treats and some entertainment activities will also delight the guests at the conference courtesy of the following sponsors: Villa Margarita, Waterfront Insular Hotel Davao and DOT Region XI on the first day; and Agriya and Pearl Farm, Royal Mandaya Hotel, Acacia Hotel and Rogen Inn, Discovery Samal and the Mayor’s night by the City Government of Davao and SM Lanang Premier and Zegen Management Group on the second day. Davao Region Cacao Council & Annipie Bakery Cafe, Dusit D2 Hotel and Davao Region Coffee Council, and Maan’s Bakeshop and TPB for the Farewell Dinner will cap the last day of activities.
Through Davao’s hosting of MICECON 2023, it is expected to renew ties with its tourism stakeholders, make new connections and position itself as a key MICE destination.