Canon today announced the RF28mm f/2.8 STM, the first-ever “pancake” prime lens in the RF lens lineup. The lens forms a flat combination with both full-frame and APS-C EOS R cameras, offering a large maximum aperture and excellent image quality in a tiny, extremely portable form factor.
Slim Pocketable Body, Outstanding Mobility
At less than 2.5cm long when retracted and weighing no more than a bar of soap at around 120g, the RF28mm f/2.8 STM is thin just like the word “pancake” suggests. It barely adds to the size and weight of your camera—you could even use it in place of a lens cap! Enjoy the lightest, flattest, and most portable combination possible with your full-frame or APS-C camera, whether you are traveling light, exploring the streets, or shooting long videos or vlogs handheld.
Excellent Image Quality
Designed with an efficient optical layout comprising three large-diameter plastic-molded aspherical lenses, the RF28mm f/2.8 STM offers excellent sharpness and clarity from the image center to the edges, within a compact package. The image quality is a notch above that of the EF40mm f/2.8 STM and RF50mm f/1.8 STM, which are known for their superior performance.
Versatile Focal Length on Both Full-frame and APS-C
With its wide f/2.8 aperture, the RF28mm f/2.8 STM offers beautiful bokeh along with the speed necessary for freezing fast motion and achieving sharper handheld shots in low-light situations.
The versatile 28mm focal length is just enough to easily frame a wide range of scenes on both APS-C and full-frame cameras.
On full-frame cameras such as the EOS R8 and EOS R6 Mark II, it provides a wide angle-of-view that can capture landscapes and cityscapes with the right amount of perspective, or portraits that show ample background context without the subject appearing too small in the frame.
On APS-C cameras such as the EOS R50 and the EOS R7, it offers a standard angle-of-view equivalent to 45mm on a full-frame camera, providing a natural perspective that is easy to compose with. Half-body portraits are possible from a comfortable distance away—close enough to communicate without getting in your subject’s face! Pair it with the new EOS R100 to get the smallest combination possible.
With its high mobility, image quality, and easy-to-use focal length, one might be inspired to move around and get creative. New angles and perspectives are just a tilt and a step away.
OC-E4A: Take Your Accessories Off-camera
In addition, the Off-Camera Shoe Cord OC-E4A has been introduced – a multi-function hot shoe extension that succeeds the Off-Camera Shoe Cord OC-E3. The new cord allows hot shoe accessories such as flashes and microphones to be placed off-camera while maintaining the most stable communication possible, paving the way for greater creative expression. Both the camera connector and accessory connector feature dust- and water-resistant capability, akin to that of the EOS-1D series professional camera.
Canon RF28mm f/2.8 STM Local Pricing and Availability
Canon’s lightest, thinnest, smallest RF lens perfect for all APS-C and full-frame EOS R camera users is locally priced at PHP 20, 998 and will be available in all Canon Image Squares, Concept Stores, Canon Online Flagship Stores and select authorized dealers nationwide starting this July!
APPENDIX
| Lens Model | RF28mm f/2.8 STM |
| Focal Length | 28 mm |
| Maximum Aperture | f/2.8 |
| Minimum Focusing Distance | 0.23m |
| Maximum Magnification | 0.17x |
| Lens Construction | 8 elements in 6 groups |
| Filter Size Diameter | Ø 55mm |
| Aperture Blades | 7 |
| IS (With EOS R3 IBIS) | 7.0 stops |
| Maximum Diameter and length | approx. 69.2mm x 24.7mm |
| Weight | Approx. 120g |