Bruno’s Barbers recorded a 9-13% growth month-on-month in transactions nationwide in the last 10 months, signaling the returning and growing demand for personal care services from the country’s leading barbershop chain.
Since January 2019, Bruno’s Barbers has also seen a substantial increase in clients visiting their branches, allowing the company to keep the livelihood of its workforce throughout the pandemic—with about 1,100 barbers and therapists in over 65 barber shops across the country.
“On average we are experiencing strong growth in transactions per month for all our stores in the country,” said Marco Pascual, President, Bruno’s Barbers. “When the pandemic hit, we made sure to maintain our barbers and therapists so they could continue to serve our customers while also continuing our efforts to keep the livelihood of our people.”
“The strong demand for personal care services provided by barbers and therapists allows our company to not just professionalize the barbershop industry but also give them access to competitive livelihood opportunities to provide better for their families. As the company grows, they also grow with us,” Pascual added.
With loyal customers that span generations and an expanding client base, Bruno’s Barbers continuously provides its partners with livelihood opportunities and various programs and initiatives to support their families.
This comes as the country’s personal services industry has evolved into one of the most dynamic and fast-growing, amid the rise in consumers’ spending on self-care and personal wellness services—making up the majority of business establishments operating in the Philippines and accounting for some with the highest number of workers.
“This holiday season, this trend is likely to continue not just for Bruno’s Barbers but also for our colleagues in the personal care services industry as more Filipinos are expected to go to more social events following the lifting of pandemic restrictions,” Pascual shared.
Currently, Bruno’s Barbers is looking to bring in over 200 barbers and therapists on a rolling basis to be part of its team in its barber shop network nationwide.
With a company culture and positive work environment that continues to support its barbers and therapists, Bruno’s Barbers remains at the forefront of the country’s personal services industry as the first-in-mind when it comes to personal grooming in the Philippines, providing an avenue for grooming professionals to cater to the evolving needs and taste of its diverse clientele.