Rakuten Viber has handpicked multifaceted star and Sparkle artist Gabbi Garcia as its first-ever brand ambassador in the Philippines, which is one of the leading communications app’s key growth markets.
“We are excited to be working with Gabbi to represent Rakuten Viber in one of our most dynamic markets in the world. With millions of active users daily, we see the Philippines as a crucial driver of connections and conversations. Gabbi couldn’t be any more perfect for the role as her on-the-go lifestyle didn’t stop her from strengthening her relationships with those who matter most. She has also served as an inspiration to many young Filipinos who look up to her on how she carries herself with authenticity and creative spirit,” shares David Tse, Senior Director for APAC at Rakuten Viber.
The Kapuso actor, model, and beauty and fashion influencer is known for her memorable acting projects including Unbreak My Heart, a groundbreaking romantic drama TV series produced by both GMA Network and ABS-CBN, two of the biggest media companies in the country. She has also been hailed as one of the country’s It Girls, gracing fashion editorials and magazine covers because of her captivating presence and natural grace and beauty.
Most importantly, Gabbi has also been known as a force for good, often empowering her millions of young fans to express themselves and realize their full potential. She has never been afraid to speak her mind and challenge herself with new projects that allow her to improve her craft.
“I’m really grateful to have the opportunity to inspire Filipinos to strengthen their connections through Rakuten Viber, which is an app that I already use in my daily life,” shares Gabbi. “Rakuten Viber allows me to stay connected to my loved ones despite my busy schedule, a non-negotiable as my family and my friends keep me happy and grounded. The app has encouraged me to have authentic conversations with them, which is important for me as a public personality whose every word and action could be magnified in different ways.”
Gabbi also shares how Rakuten Viber’s suite of features has helped her stay inspired and get things done. “I usually follow news and entertainment Channels like Backstage Pass that allows music fans to keep up with their favorite Filipino acts and stay in the know,” she explains. “As a young entrepreneur, I also value how Rakuten Viber helps me stay productive with features like My Notes. I’m also excited to explore the new Business Account feature that’s specifically created for small business owners like me. With Rakuten Viber, there are so many ways to connect, inspire, and do more.”
This isn’t the first time that Gabbi collaborated with Rakuten Viber. In 2020, Rakuten Viber brought Gabbi to Spain to watch a game featuring one of the world’s most popular football clubs, FC Barcelona. In the same year, the app also released an exclusive sticker pack featuring positive messages from the It Girl.