IRONKIDS, a dynamic and well-loved brand in the world of youth sports, and RLC Residences, the residential arm of Robinsons Land Corporation, are thrilled to announce their strategic partnership for 2024. RLC Residences will take on the title sponsorship of two IRONKIDS events: The April event in Cebu and the August event in Davao. These events will offer young athletes across the Philippines and around the world the unparalleled opportunity to showcase their talents and embrace a healthy, active lifestyle.
“It is a privilege for us at RLC Residences to be the title sponsor of IRONKIDS Cebu and Davao this 2024. When this opportunity came to us, we really didn’t think twice because what IRONKIDS stands for is the same as what we believe in investing in a promising future. Together, we are confident that we can empower young athletes to live an even more active and purposeful lifestyle,” says Karen Cesario, Marketing Head and Chief Integration Officer of RLC Residences.
RLC Residences has been a steadfast supporter of the IRONMAN events since its first race in Cebu in 2012. The brand’s enduring commitment to raising the game by promoting an active lifestyle aligns seamlessly with the ethos of IRONKIDS. By joining forces, both aim to create a more vibrant future and nurture sportsmanship for young athletes.
Demonstrating its commitment to promoting well-being, RLC Residences formally launched a triathlon team in the past year. The team’s formation has encouraged the RLC Residences community to take a more active role in fitness activities and has been very intentional in factoring wellness facilities into the design of their projects. Building upon this, RLC Residences is open to exploring opportunities to further young athletes in various fields, including potentially establishing a kids’ team in the future. This initiative aims to nurture young talents and instill a passion for sports and active living from an early age.
“We are delighted to have RLC Residences as the title sponsor for our two key events in 2024. We also admire their dedication to nurturing athletes of all ages to continuously raise the game and be more proactive in living a dynamic way of living. With this partnership, we are very excited to see the talented athletes these events will produce,” shared Princess Galura, General Manager of Ironman Philippines.
The partnership between IRONKIDS and RLC Residences, with the title sponsorship of the 2024 events, underlines their commitment to creating a generation of active and prosperous individuals in the Philippines. These events will undoubtedly inspire young athletes and their families and contribute to the growth of a vibrant and active community.