In celebration of the Lunar New Year, the Sony Interactive Entertainment Singapore/Taiwan/Hong Kong/Korea, announced its new Lunar New Year campaign featuring Korean global artiste: Kim Se Jeong (from “Business Proposal” and “The Uncanny Counter” series), titled Happy New Play-Year!
Kim Se Jeong is featured in PlayStation’s Happy New Play-Year video campaign where she steps into the PlayStation world as characters of popular PS5 games: EA FC 24, NBA 2K24, FINAL FANTASY VII REBIRTH and Horizon series, where she invites everyone to join her in the world of Play Has No Limit on PlayStation 5.
Additionally, fans can participate in social challenge by using specially created Instagram filter to have a ‘video call’ with Kim Se Jeong and stand a chance to win PS5 covers autographed by Se Jeong and other attractive prizes.
There will be promo offers on physical games, peripherals, digital games on PS Store and PS Plus offers, as well PS Plus engagement campaigns.