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Home»Business»Rustan’s welcomes Benjamin Barker, defining a New Generation of Menswear
Business

Rustan’s welcomes Benjamin Barker, defining a New Generation of Menswear

Team OrangeBy Team OrangeFebruary 5, 2024No Comments4 Mins Read
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Benjamin Barker Founder & CEO Nelson Yap during the launching

Rustan’s, the premier destination for luxury retail, embarks on an exciting new chapter as it introduces Benjamin Barker, the modern-day gentlemen’s outfitter, to the Philippines.

Aligned to the brand’s mission of fostering an appreciation for timeless elegance and impeccable craftsmanship, Rustan’s proudly introduces Benjamin Barker to its store, inspiring confidence, influence, and a style that is unmistakably expressive of the discerning gentlemen.

Established in 2009 in Melbourne, Australia, Benjamin Barker is a premium menswear brand with the vision of bringing well-crafted and heritage-inspired men’s apparel to the market. A trajectory of events paved the way for its founder, Nelson Yap, to create his own menswear brand, leading Benjamin Barker to become a multi-award winning lifestyle brand.

Anton and Daniela Medalla, Cofounders and Owners of A. Kin Eyewear with Nelson Yap (center), CEO and Founder of Benjamin Barker

The name ‘Benjamin,’ meaning “Son of my right hand” in Hebrew, was thoughtfully selected to symbolize the brand’s commitment to making a lasting and positive impact in menswear. This philosophy extends to Benjamin Barker’s approach as a brand, emphasizing the provision of a lifestyle experience for its customers rather than just a product.

In upholding such commitment, Nelson Yap makes it a point to personally source his materials, despite having been in business for a decade. Its manufacturing is marked by meticulous attention to detail, acquiring premium textiles from renowned mills, employing precise Japanese tailoring techniques, and infusing a hint of European elegance. This confluence of influences culminates in garments that transcend mere trends, offering “affordable luxury” with an effortless touch.

Crafted for the Modern Gentleman

Raymund Zamora – Marketing Director for Whyte & Mackay Asia, Dean Rosen – The Tamnavaulin Single Malt Expert for Asia, Michael Tantoco Huang – SVP for Support & Development, Rustan Commercial Corporation, John Tee

Notably, Benjamin Barker was purposely designed for style and function, tailored for the discerning gentlemen who value life’s finer aspects, including their clothing, accessories, and even culinary preferences. The brand instills confidence in its consumers by adhering to rigorous standards, ensuring that only fabrics of the highest quality are used in their products.

Among the brand’s noteworthy fashion finds are the Benjamin Barker suits, designed for comfort and crafted from fabrics sourced from Japan, Turkey, and Korea, making them ideal for frequent travelers. Additionally, the shirts feature premium 100% cotton shirtings from Japan and Europe, boasting contemporary styles and distinct aesthetics suitable for both professional and formal settings.

Vince Velasco, Gabbie Mariano, Donnie Tantoco, Rico Tantco, Nelson Yap, LA Aguinaldo and Mikee Reyes

However, what truly sets Benjamin Barker apart from other menswear brands are its distinctive features that elevate the sartorial experience. Firstly, it boldly introduces youthful and uncommon colorways for suiting, presenting a palette that includes selections in cinnamon, olive, and other unconventional hues. This departure from traditional colors adds a refreshing and contemporary touch to the wardrobe.

Going beyond mere clothing, the brand also presents a holistic lifestyle range that encompasses meticulously crafted accouterments such as ties, pocket squares, and tie bars, as well as premium leather products like shoes and belts to ensure that every facet of a gentleman’s style is meticulously addressed.

Benjamin Barker Boutique in Rustan’s Makati

Additionally, Benjamin Barker pays careful attention to the modern fit of its suit — recognizing the diversity of Asian physiques and providing a dedicated Slim Fit category. This thoughtful tailoring ensures that each garment not only exudes sophistication but also complements the wearer’s individual style with a contemporary and well-fitted aesthetic.

Immerse yourself in the brand’s rich heritage and explore a collection that empowers you to express your unique identity through impeccable craftsmanship and sophisticated design.

Visit the Benjamin Barker Boutique, located on the 1st Level, Annex of Rustan’s Makati, to discover a world of timeless elegance and effortless style.

Benjamin Barker Benjamin Barker Boutique Nelson Yap rustans
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Team Orange
Team Orange

TEAM ORANGE is Orange Magazine TV's select contributors. It also contains Press Releases. Please follow @OrangeMagTV on Twitter for other updates.

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