Aleph Group, the global leader in connecting leading digital media platforms with advertisers and consumers in primarily emerging markets, has announced the completion of its acquisition of Entravision Communications Corporation’s digital commercial partnership business unit. This acquisition includes the renowned Asia-Pacific digital marketing agency, MediaDonuts, that will rebrand to MediaDonuts by Aleph.
This strategic move significantly expands Aleph’s global footprint, solidifying its position as the primary provider for global digital media platforms seeking to reach audiences across the Asia-Pacific (APAC) region and across the world. Aleph now reaches over 140 countries and territories, empowering over 60 digital media platforms and 26,000+ advertisers with unparalleled access to a combined audience of 3 billion consumers.
Key Benefits for Asia-Pacific:
- Enhanced APAC presence: Aleph strengthens its presence in 11 key APAC markets through the integration of MediaDonuts, extending its reach and expertise in the region.
- Local expertise and Relationships: MediaDonuts’ deep understanding of the APAC digital landscape, local teams, strong relationships with publishers, and data-driven technology platform will enhance Aleph’s ability to serve clients in the region.
- Expanded partner network: The acquisition adds new strategic partnerships and strengthens existing relationships with platforms like TikTok, X (formerly Twitter), Spotify, Pinterest, Criteo, Snapchat, and others.
Pieter-Jan de Kroon, Managing Director of MediaDonuts by Aleph, stated:
“We are thrilled to join the Aleph family. This partnership allows us to leverage Aleph’s global expertise and resources to accelerate our growth and deliver even greater value to our clients. We are confident that this is a win-win for everyone involved.”
Gaston Taratuta, CEO and Founder of Aleph Group, stated:
“The acquisition of EGP, including the exceptional MediaDonuts team, is a transformative moment for Aleph. We have great respect for what they built as a worthy competitor. With MediaDonuts’ deep roots in key APAC markets, this acquisition perfectly complements our existing global network. Aleph is now the undisputed global leader in enabling digital marketing in emerging economies.
“As Aleph approaches its 20th anniversary in 2025, we are building a generational business, and we look forward to continued growth and success. The shift from offline to online GDP is accelerating, and we are committed to driving digital communication, payments, and education in these markets. Aleph’s unique business model empowers partners to monetize their digital advertising inventory exclusively in emerging markets. Local and global advertisers benefit from a single point of access, where Aleph provides education, generates revenue, and handles all cross-border payment activities, simplifying the process of advertising on global platforms.”
Aleph Group’s unwavering commitment:
Aleph Group’s core mission is to make the world of digital more accessible, fostering economic growth and empowering communities through digital transformation. “We believe access changes the world,” states the company’s manifesto. This acquisition further reinforces Aleph’s commitment to providing a digital media education platform to equip professionals with essential skills and fostering borderless collaboration through a global team of experts speaking over 60 languages.
Markets strengthened by this acquisition:
- Latam: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay
- APAC: Cambodia, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, Mongolia