Four Points by Sheraton Boracay proudly celebrated its grand launch on August 3, 2024, bringing the time-honored Four Points brand to the island. The event, held at the hotel located in upscale Station 1, just steps away from the iconic White Beach, marked the official opening of the first and only Marriott hotel in Boracay.
The grand launch was attended by an array of distinguished guests and key figures in the hospitality and tourism industries. Among the esteemed attendees were the Governor of Aklan, Hon. Jose Enrique Miraflores; Vice Mayor of Municipality of Malay, Hon. Niño Carlos Cawaling; Marriott Philippines Multi-Property Vice President Bruce Winton; Marriott Regional Vice President for Japan, Philippines, and South Korea, Peter Gassner; Country Representative of Marriott International for Hotel Development Kevin Iranzo; Marriott Senior Communication Manager – South Korea and Philippines Erin Soyeon Lim; All Link Hotel and Resorts Group Limited Inc. Chairman David Chi, Mr. Fermin Romualdez, and members of the owning company George Wei and Eric Hui. The event was also graced by Regional Director Crisanta Marlene P. Rodriguez of the Department of Tourism-Region VI.
Hosted by the Hotel’s Marketing Manager, Stephanie Cabrejas, the celebration commenced with opening remarks by Charley Magabo, General Manager of Four Points by Sheraton Boracay. He expressed his excitement and gratitude for the tremendous support from the community and stakeholders. Highlighting the Four Points brand, Magabo detailed the series of activities organized to mark the weekend-long celebration. The festivities began with an Associate Parade and Motorcade on August 1, followed by a Marriott Bonvoy kiosk display at Boracay City Mall on August 2. A 3-day media familiarization tour for local and Korean media partners took place from August 2 to 4. The culmination of the celebrations was the Grand Launch Ceremony, a showcase of culinary and cultural experiences that officially inaugurated Four Points by Sheraton Boracay. Following the General Manager’s address, the ribbon-cutting ceremony symbolically opened the doors of the hotel, marking a new chapter for Boracay’s tourism landscape.
The festivities continued with a welcome soiree at the poolside, where guests enjoyed refreshing cocktails and sumptuous canapés while being entertained by a vibrant percussion showcase by Etniko Boracay Drum Beaters. The celebration then transitioned to the Evolution Annex, where guests indulged in a bountiful celebratory brunch feast.
Mr. Bruce Winton highlighted in his welcome speech, “It gives me great pleasure, on behalf of Marriott International, to be here to celebrate the opening of our 10th operating property in the Philippines. We are extremely excited to finally be on the world-famous island of Boracay. As Peter Gassner in development stated, we have been trying for a very long time to be a part of this world-class tourist destination and really sparkle for the Philippines.” He continued, “We are happy to see the success of rehabilitation and the ongoing progress that continue to elevate the destination of Boracay.” He further emphasized the importance of Marriott Bonvoy in driving this growth with its membership of over 204 million members globally. “If we can just bring a percentage of over 200 million loyal Marriott Bonvoy members to the shores of Boracay, then this is a success story in the making.”
In his speech, Hon. Governor Jose Enrique Miraflores emphasized the significance of the hotel’s opening in promoting tourism and boosting the local economy. “It is (an) event that I could not miss since this is one brand that we (really) need here in the island of Boracay. So I would like to thank Marriott International and Four Points by Sheraton. We need this kind of hotel and this kind of brand to continue the magic of the island.” He continued, “Last year, I am very happy that the province of Aklan was named as the number 1 fastest growing economy in the entire Philippines, and that is mainly because of the tourism activity of Boracay. With this new hotel and with Marriott International finally here on the island, we can definitely sustain and continue the development and growth of the economy of Boracay and the whole province of Aklan,” Miraflores said.
The event concluded with a symbolic toast joined by Marriott representatives, local government officials, and the hotel’s owners and stakeholders, symbolizing the beginning of an exciting journey for Four Points by Sheraton Boracay. Guests were invited to enjoy a delicious brunch prepared by the hotel’s culinary team while being entertained by vibrant Ati-Atihan cultural display and colorful LED dance performances.
As the newest addition to Marriott International’s portfolio, Four Points by Sheraton Boracay is poised to become the premier lifestyle hotel on the island of Boracay, offering guests a personalized destination experience. With its timeless elegance and commitment to service excellence, the hotel promises to deliver uncomplicated comfort and an authentic stay for all who visit.