CHERRY Philippines leads the runway as they welcome the Philippines’ Queen of Fashion, Heart Evangelista-Escudero as their ambassadress… Heart is home with her CHERRY family. CHERRY promotes convenience and a smart way of living by improving the quality of life of Filipinos through wide array of smart home devices, home and living, entertainment, kitchen, pet, mobile and more. Through the CHERRY IoT (Internet of Things) Solutions app, all of these products can be easily controlled with just a click from your device, letting you experience comfort and accessibility in one move.
Heart has mastered the art of being fashionably smart as she’s got so much on her plate. “I’ve got a pretty hectic schedule here and there, so time management can be quite challenging. Constantly reminding myself to stick with my priorities, and what really matters: my family, fur babies, career, etc. It is necessary for me to have extra help given my busy schedule, so I am glad that CHERRY has smart products that make things more convenient and practical”, shares Heart.
CHERRY Philippines continue to expand their smart device portfolio ensuring that there is one for your specific needs. “Our smart products are meant to provide added security and protection, especially with our smart security cameras, both indoor and outdoor. It gives comfort and makes you stay connected as you can monitor what’s going through your phone by simply downloading the CHERRY IoT Solutions App,” says Michelle Ngu-Cinco, CHERRY’s Chief Operating Officer. “Our devices suit Ms. Heart’s lifestyle. We have the CHERRY Dehumidifier that can remove up to 12 liters of moisture per day, significantly reducing the build-up of bacteria, mildew, and dust mites. Also, we have our smart pet feeder which has cameras that schedules meals via CHERRY IoT Solutions App for when her pets are alone during the day. We all know that Heart is a hands-on fur mom.”
Fashionably Smart
Heart ensures that she exudes that level of sophistication amidst high-stake commitments especially in the global fashion scene that gives pride to her fellow Filipinos. She has maintained her fashion sense at any given circumstances, with little to no effort. Her blend of elegance and modern trend highlights individuality and showcases style that extends beyond fashion into everyday living; and her collaboration with CHERRY Philippines proves that practical and chic choices she makes can elevate any area. Heart embodies a modern woman who values functionality and aesthetics which resonates with CHERRY Philippines’ mission. “As Heart continues to evolve as a fashion icon, so does her choices in life. She is more than her outfits; she is also fashionably smart.” says Agnes Conopio, PR Head of CHERRY.
Looking Beyond Heart Herself…
Heart manages to balance her time by staying connected. The wide range of home IoT devices CHERRY has to offer, collaborating with Heart not only promotes visibility but also lines up with the values accessibility and empowerment. As she navigates her full life, Heart looks beyond herself by recognizing how these products can make a ripple effect in society. She envisions a community where people feel empowered to develop their lives, making a collective uplift that is more than her surroundings; a vision that fuels commitment to inclusivity, making it a mission to make sure people can access resources that can enhance everyday experiences.
Home is Where Heart is…
With Heart flying in and out of the country for her fashion engagement, she remains a woman with substance. Heart is home with CHERRY Philippines. Heart shares, “My partnership with CHERRY has gone a long way; from our Love Marie Collection back in 2019 to where they are now as a brand, providing smart devices and home essentials for everyone… and with that, I can finally say that I am home.” This level goes beyond collaboration because it embodies commitment to empowering consumers with accessible technology. Her vision, along with CHERRY’s mission, innovates while still having a sense of community. She emphasizes how their journey reflects on both her personal and collective aspiration to inspire.