There are many lasting things from Korea that many Filipinos have come to love – KPop, KDrama, 10-step skincare routines, fried chicken, face masks – and now ready-to-drink beverages.
Just like how Mukbangs took over the internet, the latest Korean food culture is the ‘coffee pouch’ – and it’s taking the world by storm! Made even more popular on social media, many continue to be enamored over the endless ASMR videos of Korean drink pouches and its refreshing contents being poured over ice. Now you can enjoy a taste of Korea anytime and anywhere you want with Chingu Cafe!
Chingu Cafe is your new go-to for ready-to-drink beverages that is 100% developed, produced, packed, and imported straight from Korea. It comes in coffee, tea, and ades, all packaged in those Instagram-worthy, ASMR-ready pouches you can’t resist. Each pouch features adorable characters that add a fun, playful touch to the experience, making it not only delicious but also a delight to look at and share.
“We wanted to bring the Hallyu experience to the Philippines in a way that feels authentic and exciting. These drinks let you enjoy Korea’s iconic flavors anytime, anywhere,” says Pau Baloro, Senior Brand Manager of NutriAsia.
Gretchen King, Senior Marketing Manager for NutriAsia, hyped it up even more: “Korean pouch drinks are blowing up on social media because they’re convenient, unique, and straight-up delicious. Chingu Café is here to be your new obsession. We wanted to bring a fresh global experience to Filipinos, especially as more and more people are traveling to enjoy the fun, tasty food that the world has to offer. With Chingu Café, you can now savor the South Korea experience right at home.”
Friends + Coffee = BFF Goals
Chingu Café’s first coffee offerings are not to be missed. Each variant tastes as good as it looks—the classic Vanilla Latte, the after meal dessert feels Caramel Latte, and the bold yet sweet Hazelnut Americano—there’s something for every day and every mood, and meant to be shared with your fellow Chingus! Even with its vibrant flavors, you can still savor the rich, strong coffee taste in every sip.
Spill the Tea and Send In Ade
Not a coffee fan? No problem! There’s more to Chingu Café that goes beyond something for the non-coffee stans—cheers to those who want the fruity feels–the crisp and refreshing Green Grape Ade, inspired by Korea’s premium shine muscat grapes, the tart and delicious Strawberry Lemonade, a delightful twist on the classic, and the vibrant Peach Iced Tea, a balance of sweet and fruity blend. And don’t worry, Chingu Café’s got those matcha lovers covered with their newest flavor, Matcha Latte, which you know will hit all the right earthy, creamy notes you love.
A Taste of Korea in the PH
Pour a drink over ice to satisfy your cravings for the day. And the best part is you don’t need to fly to Seoul to get these drinks now—they will be easily picked up at the nearest supermarket or convenience stores, no worries!
Chingu Café isn’t just about flavors—it’s about bringing people together. Friends and coffee make the perfect blend, and the best moments are shared over a drink or three! So, it’s time to stock up on Chingu Café’s pouches, pour them over ice, and share them with friends. Grab a Chingu Café drink now; every sip will bring you closer to Korea!
The new Chingu Cafe retails for Php 55 for Coffee & Matcha and Php 40 for Ades & Tea and is available in e-comm shops such as Shopee, Lazada, and TikTok and now at leading supermarkets like SM, Puregold, Robinson’s, Landmark, 7-Eleven nationwide. Stay updated on newest Chingu news at the official NutriAsia website or Social Media pages @meetchingu.