Insular Life (InLife) copped the Silver Award for the Best Digital Experience at the CX Asia Excellence Awards 2024, recognizing the innovative and customer-focused design of the InLife App.
The InLife App stands out for its simplicity and convenience, offering users seamless access to real-time policy information through dynamic dashboards. It enables policyholders to file insurance claims, manage policies effortlessly, and perform transactions like fund switches and premium redirections — all through a fully digital, straight-through process.
“InLife has been on a mission to deliver a bespoke and differentiated customer experience and one of the ways we are able to achieve this is by consistently reinventing ourselves through digital and business innovations, such as the InLife App” said InLife Chief Transformation Officer Efren C. Caringal, Jr.
As part of its broader digital strategy, InLife envisions expanding the app’s capabilities further, integrating advanced features to empower customers to take full control of their policies and achieve financial security.
The CX Asia Excellence Awards 2024 recognizes outstanding achievements in customer experience across industries in Asia. It celebrates organizations that excel in creating meaningful and impactful customer journeys, leveraging innovation and best practices to deliver exceptional service.
InLife Chief CX and Operations Officer Geraldine B Alvarez underscored the broader value of CX at InLife: “We prioritize our policyholders as members of our company, creating memorable interactions that resonate and build a unique identity based on trust and satisfaction.”