Sanrio Characters and CHERRY Philippines officially announced their collaboration during their product launch held at the Sanrio characters and CHERRY Philippines Pop-Up Store at SM Megamall last March 6, 2025. The event was attended graced by CHERRY Philippines’ brand ambassadress, Mariel Rodriguez-Padilla and Chief Operating Officer, Michelle Ngu-Cinco. “CHERRY Philippines has always been committed to creating innovative and stylish tech products, and collaborating with Sanrio characters allows us to bring a unique blend of technology and nostalgia to our customers. It’s truly an honor to work with such an iconic brand, and we’re excited for you to experience this collection.”, CHERRY’s COO shared. This collaboration features three iconic: Cinnamoroll, Pochacco, and Kuromi.
The launch was well-attended and received by prominent personalities, media, bloggers, and influencers. Everyone in attendance were impressed by the subsequent round of fun activities. The ribbon-cutting ceremony, which served as a symbolic introduction to this exciting collaboration, was one of the event highlights. Applause from the audience during the ribbon-cutting ceremony added to the joyous mood. The buzz on social media further amplified the celebration of this collaboration, with posts featuring the fun and colorful products that are sure to delight fans of all ages.
The collaboration was met with enthusiasm and excitement. It showcased fun, must-have products and an immersive, enjoyable atmosphere that left a lasting impression on everyone. Items include the Bluetooth Speaker, Karaoke Duet Medley, Flask, 100W Universal Travel Adapter, Bluetooth Headphones, Power bank 5000mAh/10000mAh, High-Speed Hair Dryer, and Smartwatch.
Sanrio characters and CHERRY’ products are available in all CHERRY Concept stores/kiosks and online shops. Moreover, you can also visit their Pop-Up Stores. The following dates are included for your reference:
March 6 to 12, 2025
SM Megamall with claw machine
March 10 to 16, 2025
Level 1 – Sta. Monica, Robinsons Place Manila
March 25 to 31, 2025
Ayala Malls Manila Bay with claw machine
April 3 to 9, 2025
Ground Floor, SM Mall of Asia with claw machine