Pennyworth Men’s Nail Bar, the first men’s nail bar in the Philippines, recently opened. It promises a pampering experience for men who are still slowly diving into the world of grooming and self-care or who just want to explore what else to do on a day off.
Men’s grooming in the Philippines has been evolving, with gentlemen from various walks of life embracing the opportunity to pamper themselves. Leslie Matta, the CEO of California Nails & Day Spa, C.A.N.S. (California Advanced Nail & Skincare) and Pennyworth Men’s Nail Bar, explains that male nail bars are a good business opportunity in the Philippines.
“Having California Nails & Day Spa for the past 23 years, I noticed in the last 10 years, especially after the pandemic, more men are visiting California Nails with their girlfriend or wife. Yet some men wanted to get their nail care but were shy or uncomfortable being in Calif Nails, surrounded by women. Pennyworth Men’s Nail Bar serves men in a masculine space,” Matta shared.
This innovative concept is now extending its reach through franchising. The attractive turnkey package offers potential business owners a streamlined path to establishing Pennyworth Men’s Nail Bar. Furthermore, the unique appeal of a dedicated men’s nail bar has garnered significant interest from premier malls, eager to diversify their offerings and attract this growing demographic, giving franchisees the advantage of high foot traffic and a prestigious business address.
Drawing inspiration from the thriving men’s nail bar scene in Los Angeles, Matta saw a clear parallel for the Philippine market.
Pennyworth’s most popular service is “White Gloves.” This 60-minute service combines a complete manicure and pedicure with a 30-minute back and head massage. Another one is “The Dark Knight Massage,” a 60-minute signature massage in a recliner that uses Swedish strokes for well-being and the therapeutic circulation of blood.
Matta adds that guests fondly and enthusiastically welcome the complimentary massage included in the nail bar’s services to destress and relax.
California Nails & Day Spa’s established success and operational expertise provide a strong foundation for the Pennyworth Men’s Nail Bar franchise model. Franchisees will benefit from the recognized brand name and ongoing support in operations, marketing, and business management from Matta and her team. Pennyworth Men’s Nail Bar franchise model is a compelling opportunity for Filipinos looking to enter the burgeoning beauty and wellness industry with a unique and timely concept.
For franchise inquiries, contact: Ms. Hope Boreta at +63-0977-816-2703 or the Head Office at 8825-3419/8820-1569.