Though Women’s Month may have concluded in March, HAVAS Ortega believes that championing women’s empowerment should be a year-round commitment. This spirit was at the heart of the HAVASister (Have-A-Sister) program—a transformative initiative launched by the agency to foster solidarity, inclusion, and support for women within and beyond the workplace.
The HAVASister program brought together employees, partners, and thought leaders for a series of dynamic and inclusive events that continue to inspire meaningful conversations. The initiative also encouraged male employees to become allies—acting as “brothers” to their female colleagues—while strengthening bonds among women through shared learning and advocacy.
“Breaking Glass Ceilings: From Telephone Operator to CEO”
Kicking off the series, Rosario Cajucom-Bradbury shared her powerful story of resilience and ambition—from her early career as a telephone operator to her rise as a CEO—illustrating the power of grit, mentorship, and perseverance in navigating a traditionally male-dominated business landscape.
“Queens of Console”
In partnership with Ampverse, a leading gaming media and esports company, this interactive event highlighted inclusivity in gaming. Women gamers participated in spirited discussions and live challenges, redefining the gaming space as a place where female voices and talents are not only welcomed but celebrated.
“Empowered Wellness: Navigating PCOS and Reproductive Health Challenges”
Co-hosted with Lockton, a global leader in insurance and risk management, this session offered crucial insights into women’s reproductive health—particularly PCOS—aiming to equip attendees with knowledge and resources for improved well-being and healthcare advocacy.
“Understanding Neurodiversity Diagnoses in the Case of Women”
In collaboration with Graymatters, a mental health and neurodiversity organization, this session explored how neurodiverse conditions uniquely impact women. The discussion advocated for inclusive workplace practices and increased awareness of how diagnoses manifest differently in women.
“Vaccines for Every Life, for Every Stage of Life”
Partnering with Kindred, a women’s health company, this session focused on the importance of HPV vaccination across all genders and life stages. It underscored the value of preventive care and empowered individuals to make informed health decisions.
“We launched the HAVASister program with the vision of creating a platform that empowers, educates, and uplifts women—both inside and outside our organization,” said Nina Estenzo, Business Director at HAVAS Ortega. “While the program was timed for Women’s Month, the issues we addressed and the bonds we’ve built are enduring. Our commitment to fostering inclusive spaces and elevating women’s voices will continue all-year round and beyond.”
The HAVASister program exemplifies HAVAS Ortega’s dedication to gender inclusion and community engagement. More than a one-month campaign, it is a long-term effort to cultivate a workplace culture where equity and empowerment thrive.