Escaping from the blazing sun has become a daily mission for many Filipinos. Likewise, extreme heat’s impact on our everyday lives has disrupted our routines, and rising electricity costs have become a regular occurrence. As the Philippines experiences and endures one of its hottest summers on record, with temperatures soaring above 40°C, we are given limited access to public cooling areas, finding relief in packed malls and enclosed venues. Recognizing this growing problem, TCL, the newly crowned Triple Global Top 1 TV Brand and a trusted name in home appliances, stepped up with an innovative response: the first-ever TCL Cool Truck in the Philippines, a mobile cooling experience designed to bring instant comfort directly to the people.
The TCL Cool Truck activation is a strategic initiative designed to showcase the power and innovation of the newly launched FreshIN 3.0. By bringing TCL’s advanced air conditioning technology to high-traffic areas like Trinoma Mall and Intramuros, the Cool Truck transformed everyday locations into much-needed cooling zones for Filipinos on the go. Visitors experienced firsthand how TCL’s next generation of air conditioners deliver powerful relief from the sweltering heat, turning the truck into a popular destination for both comfort and entertainment. Serving as a mobile showroom, the Cool Truck brings the product closer to consumers, allowing them to literally feel the difference with TCL’s upgraded cooling technology.
TCL Brand Manager Joseph Cernitchez also shared, “The TCL Cool Truck was our way of meeting Filipinos where they are, right in the middle of this record-breaking heat. We wanted people to experience firsthand how our air conditioning technology delivers real comfort, not just in showrooms, but in everyday spaces. By creating a cool, welcoming environment on wheels, we gave visitors a refreshing escape and a clear sense of how TCL provides practical, energy-efficient relief when it’s needed most. By featuring FreshIN 3.0 in action, especially its offline voice command control, we’re offering a real solution to beat the summer heat while reinforcing TCL’s commitment to smart, convenient, and refreshing living.”
Inside the Cool Lounge
Stepping inside the TCL Cool Truck was like entering a refreshing oasis, designed to beat the oppressive summer heat. The truck’s interior was ingeniously divided into distinct “rooms,” each showcasing TCL’s impressive range of appliances. Upon entering, visitors were immediately greeted by the TCL FreshIN 3.0 inverter air conditioners, which took center stage, demonstrating the standout features that make this model truly revolutionary.
In the foyer, guests can utilize the area as a co-working space as it offers free Wi-Fi for those working remotely, making it a productive environment for all the visitors, especially for students and freelancers. Likewise, they can also get to experience the ease of Offline Voice Control of the TCL FreshIn 3.0, a feature that lets you adjust your air conditioner with simple voice commands like “Hey TCL, lower the temperature,” even without a Wi-Fi connection. The room felt instantly cooler as visitors experienced the power of T-AI 37%+ Energy Saving Technology, which allows the FreshIN 3.0 to adapt to changing environments, optimizing energy use and helping lower electricity costs. For added peace of mind, the QuadruPuri Filters worked silently in the background, filtering out pollutants, allergens, and bacteria, while the ultra-quiet 16dB operation ensured a soothing atmosphere without disruptions.
Moving further into the truck, the Book Nook Area offered a serene space for visitors to relax with a book or create social media content while enjoying the refreshing environment of the FreshIN 3.0. The air was crisp and revitalizing, with FreshIN Technology drawing in fresh outdoor air to keep the space cool and well-oxygenated. Pet owners particularly appreciated how the unit eliminated odors and maintained a balanced humidity level, ensuring a natural, fresh atmosphere.
Adding an element of interactive fun, visitors eagerly participated in the Icy Reflex game where participants can join a quick reflex game and get a chance to win exclusive TCL merchandise. It was a refreshing reminder that staying cool can be smart, interactive, and fun, just like TCL FreshIn 3.0.
The TCL Cool Truck initiative successfully brought TCL’s innovative cooling technology directly to consumers, allowing them to experience the unique features of the FreshIN 3.0 firsthand. By creating these mobile “cool down zones,” TCL effectively demonstrated its commitment to providing innovative, energy-efficient solutions to combat the summer heat. Visitors across Metro Manila left with a clear understanding that TCL is leading the way in comfort, convenience, and sustainability, offering more than just a cool retreat, but a smarter, healthier, and more efficient way to stay cool.
Feeling the heat? The TCL Cool Truck is making its coolest stops! Catch it at the historic Fort Santiago, Intramuros from May 10-17, and then head over to Trinoma Mall from May 18-24 for a refreshing experience!
TCL offers a range of smart home appliances, including large QLED TVs, advanced refrigerators, innovative air conditioners, and efficient washing machines.