The SM Mall of Asia (MOA) Arena solidified its reputation as a premier venue for both entertainment and business engagements on May 24-25, 2025, by successfully hosting two significant corporate fan meets. These events, organized by IAM Worldwide Corporation and Dunkin’ Philippines, showcased the arena’s exceptional versatility and its ability to create unforgettable brand experiences.
IAM Worldwide’s star-studded fan meet with Song Joong-Ki
On May 24, SM MOA Arena welcomed thousands of fans and corporate partners for an exclusive fan meet with K-Drama sensation Song Joong-Ki, officially introducing him as the new ambassador for IAM Worldwide, a leading health and wellness company.
Ahead of the main event, a press conference was held at S Maison at Conrad Manila, allowing local media partners to connect with Song Joong-Ki, where he shared personal insights into his visit, past roles, and how IAM Worldwide products like their chocolate barley and macchiato drinks have integrated into his lifestyle. The success of this event was also supported by Publicity Asia, who promoted and organized the event for IAM Worldwide.
Dunkin’ Philippines delivers “Dunkin’-filled” memories
The following day, Dunkin’ Philippines hosted its inaugural event at SM MOA Arena: “Never Bean Sweeter: A TJ X KZ Fan Meet.” This event celebrated the lasting relationship of celebrity couple TJ Monterde and KZ Tandingan, engaging fans with interactive games and memorable performances.
This successful event underscored Dunkin’s commitment to building brand loyalty through heartfelt experiences. The seamless execution reflected the strong partnership between CNMC and SM MOA Arena, highlighting their shared dedication to delivering exceptional live entertainment.
SM MOA Arena: The preferred choice for elevated corporate events
The triumphant execution of these two distinct events reinforces SM MOA Arena’s standing as a premier destination. SM MOA Arena extends its sincere gratitude to IAM Worldwide Corporation and Dunkin’ Philippines for their trust, which allowed the arena to help cement their brand promise through unforgettable moments.
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