Japanese hair care brand Tsubaki recently hosted an immersive lifestyle experience that brought together beauty connoisseurs and lifestyle content creators to celebrate the official Philippine launch of its Renewal Line, featuring the brand’s signature Tsubaki Moist & Repair Line, Tsubaki Volume and Repair, and Tsubaki Premium Ex Repair Care Line variants.
At the heart of every Tsubaki formula is Camellia Oil extracted from Japanese Camellia Flower, a powerful antioxidant-rich extract from green tea that provides nourishment and moisturization to the hair. Known for its revitalizing properties, this hero ingredient is the soul of the Tsubaki experience, designed specifically to meet the needs of Asian hair.
To give guests a deeper appreciation of this star ingredient, the event featured a perfume-making activity led by certified aromatherapist Jirbie Leanne Go. Attendees crafted their own fragrance blends inspired by the refreshing, invigorating scent of Camelia flower, mirroring the signature fragrance found in every Tsubaki product.
Content creators and beauty insiders share their favorites from the three luxurious variants of Tsubaki: the Premium EX Intensive Repair Care Line, the Volume & Repair Line, and the Premium Moist & Repair Line—each infused with salon-quality Japanese technology for beautiful, healthy hair.
Professional hairstylist and Tsubaki ambassador Gary Lumapas took the stage to share expert tips on how to maximize the benefits of Tsubaki’s Shampoo, Conditioner, and Hair Masks, particularly for those doing treatments at home. He encouraged guests to mix and match the three variants depending on their hair’s needs, noting that all formulas carry the same harmonious scent, making layering effortless.
“Use the Tsubaki Premium Ex Repair Care Line if you have bleached or chemically treated hair, the Tsubaki Volume & Repair Line if you’re going for lift and an airy feel,” Gary advised. “And don’t skip the Hair Mask, it’s a must at least once a week to deeply nourish and repair.”
Guests also received firsthand insight into the newly enhanced Tsubaki Renewal Line, developed to help users achieve Japanese salon-quality hair at home. Each variant has been carefully formulated to deliver specific benefits:
- The Tsubaki Moist & Repair Line restores deep moisture and shine.
- The Tsubaki Volume & Repair Line provides volume, ideal for flat & lifeless hair.
- The Tsubaki Premium Ex Repair Care Line is the ideal solution for damaged and heavily treated hair
The event was hosted by beauty and lifestyle content creator Valerie Tan, who also expressed her love for the Tsubaki Premium Ex Hair Mask, praising its convenience and the near-instant results it delivers.“I’m so amazed with the Zero Second Hair Masks by Tsubaki. Imagine, you can treat damaged hair at home with no waiting time. So hassle-free!”
Now officially available in the Philippines, Tsubaki Moist & Repair Line, Tsubaki Volume & Repair Line, and Tsubaki Premium Ex Repair are available at Mitsukoshi Mall and are also available in leading department stores, beauty retailers, and online shopping platforms nationwide. With its blend of Japanese innovation, heritage ingredients, and luxurious sensorial experience, Tsubaki invites modern Filipinas to elevate their daily hair care rituals with Japanese salon-quality at home, delivering beauty that’s effortless, elegant, and truly enduring.