Filipino-owned tech company bXTRA PH unveiled its expanded customer loyalty and cashback ecosystem, built to support Filipino businesses and empower consumers through a unified digital platform that rewards everyday transactions and strengthens local business engagement.
“This milestone is more than just a platform upgrade; it reflects our commitment to reshaping how customer loyalty and cashback drive real business growth,” said Jan-Vincent “Vince” Paredes Mercado, President and Managing Director of BeepXtra Philippines, Inc. “We’re not just building a platform; we’re building a better way to shop, earn, and give back. Through this enhanced ecosystem, we are equipping Filipino enterprises with the digital tools to compete, grow, and deliver greater value to today’s consumers.”
Established in 2018 as the country’s first cloud-based customer loyalty platform with integrated marketing and e-commerce tools, bXTRA PH continues to lead in transforming how businesses connect with their customers. The enhanced platform now features QR-based loyalty system, PASUYO (a personal shopping service), food delivery, online bookings, merchant support tools, and the pioneering “Trash to Cashback” program that links sustainability with everyday consumer incentives.
The platform also continues to gain traction in the market, now supporting 73 active stores and more than 67,000 registered users. Merchants benefit from a fully developed vendor dashboard with backend support for order management, customer engagement, and sales tracking. With easy onboarding and immediate service utilization, bXTRA PH makes it simple for micro, small, and medium enterprises (MSMEs) to go digital without the typical barriers to entry.
Avelino “AV” De Jesus II, Chief Operating Officer of BeepXtra Philippines, Inc., emphasized the company’s user-first approach. “This platform was built by listening closely to our partners and users. Every feature is designed to be practical, scalable, and distinctly Filipino. It reflects our commitment to delivering solutions that not only serve the local market but also create real impact and social relevance where it matters most,” he said during a media roundtable hosted by bXTRA PH.
Held at Blackbird at the Nielson Tower, the roundtable featured a live demo of the enhanced bXTRA PH app, followed by discussions on the company’s growth journey, social impact initiatives, and the platform’s unique advantages. The event highlighted bXTRA PH’s dedication to powering the future of commerce in the country and helping MSMEs thrive in today’s digital economy.
As a proudly Filipino company, bXTRA PH is committed to enhancing everyday shopping by delivering real rewards to consumers and local businesses. Its expanded platform turns loyalty into lasting value, driving a more connected and sustainable commerce landscape.