Numerator, a data and technology company serving the market research space, recently launched the Worldpanel by Numerator brand as it combines with Kantar’s Worldpanel business. The new brand marks a new milestone for a global first-party consumer data company, tracking more than 563 billion consumer-brand interactions and 4 million consumption moments each year across 130 panels worldwide, including the Philippines.
“Worldpanel by Numerator is more than a new name — it reflects our acceleration in building a proprietary first-party consumer data company at a global scale. Every day, we capture nearly 5 million items in shopper baskets, each of which is coupled with as many as 2,500 demographic and psychographic attributes for rich analysis,” said Eric Belcher, CEO, Numerator. “As a leading permissioned data company, we deliver actionable insights to drive better decisions, anticipate consumer behaviour, and power the future of AI-driven models.”
Guillaume Bacuvier, who leads Worldpanel by Numerator, highlighted, “Our purpose remains unchanged. As the authority on global shopper and consumer behaviour, we track and decode how people shop and consume to help brands grow. We are thrilled to accelerate our evolution into a technology company as part of Numerator, while continuing to deliver the gold standard of global consumer data our clients trust Worldpanel by Numerator to provide.”
In the Philippines, Worldpanel by Numerator maintains a nationally representative panel of 5,000 households across all socioeconomic classes, giving brands a robust view of Filipino consumer behaviour. Covering more than 120 FMCG categories, across all channels (including Sari Sari, discounters, direct selling, online and modern trade). Worldpanel enables brands to uncover trends through unique solutions for brands of all sizes to uncover new opportunities, adapt to evolving shopper preferences, and make smarter strategic decisions.
Marie-Anne Lezoraine, Managing Director of Worldpanel by Numerator in the Philippines, added, “Worldpanel by Numerator is committed to empowering FMCG brands by helping decode shopper behaviour through insight-driven strategies across the Philippines’ dynamic retail landscape.”
By combining verified behavioural and attitudinal data with advanced analytics, Worldpanel by Numerator delivers a comprehensive view of how, why, and where people buy, both online and in-store, helping brands in the Philippines compete, differentiate, and lead in today’s dynamic market.