The CHERRY Cares, Corporate Social Responsibility (CSR) arm of CHERRY Philippines, continues to advocate for education for over 10 years. Last July 11 and 15, 2025, the team conducted an orientation for the Pamantasan ng Lungsod ng Marikina (PLMAR) and the Pamantasan ng Lungsod ng Maynila (PLM) scholars. Certificates were given to recognize learners as official scholars of the CherrySkwela: Educational Assistance Program of MSN Foundation Incorporated. The team successfully selected students who passed the rigid selection process based on academic performance, financial need, and personal background.
The CHERRYSkwela is an educational assistance program committed to providing not only financial support but also the development of students through training and seminars. It aims to equip scholars with the tools they need to succeed both academically and personally, offering guidance that extends beyond the classroom. With this well-rounded approach, CHERRY Cares hopes to shape responsible, skilled, and confident individuals ready to face the challenges of the real world.
Through efforts like these, CHERRY Cares continues to uplift the lives of Filipino youth by giving them access to meaningful opportunities and academic resources. The brand remains firm in its mission to promote inclusive learning and inspire future leaders—empowered individuals who will one day make a difference in their communities and beyond.