Tala Philippines introduces Judy Ann Santos-Agoncillo as newest ambassador in championing fairness and equal access to financial services

Financial security is the top aspiration of Filipinos today. To meet living expenses comfortably, prepare for emergencies, and save up for the future are dreams that many work hard to achieve. While the dreams are the same, everyone has different starting points, paths, and opportunities in life. In terms of access to financial services, for example, 76% of Filipinos remain unbanked and underserved by traditional institutions in 2024.

In facing life’s inequalities and making their dream a reality, Tala is a reliable partner of Filipinos. It levels the playing field by providing secure, flexible, and convenient online credit that enables customers to jumpstart their financial journey. Since entering the Philippines in 2017, Tala has grown exponentially, having disbursed 24 million loans amounting to over Php 118 billion to 3.6 million customers.

“Through the transformative power of access and radical trust, we’re taking on a role in the lives of our customers that goes beyond just transactional. We want to be their kasangga sa laban ng buhay—in exploring additional sources of income, saving for the future, building an education fund for their children, and more,” said Moritz Gastl, General Manager of Tala Philippines. “Tala can serve as a tool to help them unleash their potential to grow and thrive no matter their circumstances.”

To amplify this message of fairness, Tala Philippines has partnered with award-winning actress Judy Ann Santos-Agoncillo as its new brand ambassador. In an interactive and engaging launch event held last July 30, Santos-Agoncillo was introduced as the face of grit and determination of everyday Filipinos who continue to stand strong amid challenges.

“Financial empowerment is indeed a superpower, especially in a time where the costs of basic necessities and just about everything else continue to rise. It’s a gratifying feeling when we know that we have the means to take care of our family, to provide for their needs. I believe everyone has the right to have that power,” said Santos-Agoncillo. “I’m excited to work with Tala Philippines in supporting the financial journey of more Filipinos.”

Tala Philippines Marketing Director Missy Santos highlighted Santos-Agoncillo’s genuine and down-to-earth personality as one of the things that make her relatable to their customer base. She’s also known for playing multiple roles in movies and on TV as an underdog who thrived and emerged successful despite unfair situations, capturing the hearts and inspiring generations of Filipinos.

“It’s an honor to have Ms. Judy Ann as Tala Philippines’ ambassador. More than a talented actress, she’s also a businesswoman and a mom just like many of our customers. We’re excited to show that just like her roles as the heroine, our customers have a chance to be the bida in their own stories by taking control of their finances and working toward their goals. This is of course aligned with our mission of empowering the unbanked and underserved in the country,” she added.