Lazada Philippines Partners with POP MART to Launch Labubu V3 and Crybaby During Super Brand Day on August 27

Lazada Philippines announces its partnership with POP MART to launch its inaugural Super Brand Day (SBD), which will take place in-app on August 27. During the regional SBD across Southeast Asia, fans can look forward to the timed release of hot-selling IPs such as The Monsters and Crybaby. Fans will also enjoy storewide discounts of up to Php 320 off during the SBD, and receive an exclusive limited-edition gift-with-purchase, while stocks last. These products will be exclusively available on the POP MART brand store within Lazada’s LazMall during the SBD event.

POP MART will increase its stock levels and scale up visibility on its LazMall storefront to meet fan demand. With targeted vouchers and promotions on Lazada, the collaboration between both Lazada and POP MART aims to draw both loyal fans and first-time collectors into the art toy scene. As part of the collaboration, a whole set of Hirono Reshape Series Figures will also be given away via Lazada’s Facebook and Instagram pages on August 27.

“We’re thrilled to be partnering with POP MART once more, this time as an eCommerce platform enabler to extend exclusive merchandise for Lazada shoppers. This partnership allows us to combine Lazada’s eCommerce strength with the vibrancy of the art toy community. By making exclusive IP releases more accessible, we hope to connect even more fans across the region to this growing cultural movement,” said Alvin Ching, Lazada Philippines’ head of seller operations. “The Lazada x POP MART 5KM Run in the Philippines was a huge success, engaging audiences and blending fitness and pop culture in a highly localized and authentic way.”

More than just rare finds, the collaboration underscores Lazada’s role in connecting creators, collectors, and communities, while demonstrating the platform’s commitment to supporting creativity and cross-industry partnerships.